Vice President, Marketing

About the role

As Vice President of Marketing, you will drive customer acquisition through various marketing channels, leading teams across demand generation, product marketing, customer marketing, field marketing, and digital marketing.

Responsibilities

• Design and lead an AI-driven demand generation engine, leveraging predictive analytics, automation, and hyper-personalized outreach at scale.
• Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven prospecting, and dynamic campaign orchestration.
• Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage.
• Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts.
• Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs.
• Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations.
• Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent.
• Own product marketing & competitive positioning, developing and executing go-to-market strategies for new product launches, feature releases, and platform expansions.
• Build a world-class sales enablement engine, ensuring field teams have the positioning, content, and tools to win.
• Drive marketing-sales alignment & accountability, establishing a unified demand generation framework and implementing a real-time revenue attribution model.
• Ensure every marketing dollar is accountable, with transparent ROI tracking across all owned, paid, and earned media channels.
• Build, develop, and inspire a world-class marketing team, fostering a culture where people do their best work and developing talent, building trust, and creating teams that punch above their weight.

Requirements

• 15+ years of experience in marketing supporting a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products.
• A proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results.
• Experience overseeing demand generation and product marketing functions, as well as experience working in support of an Enterprise solutions salesforce.
• Experience leading a field marketing function, inclusive of customer marketing.
• Experience leading a product marketing function, including product positioning, competitive intelligence, GTM strategy, and sales enablement for enterprise B2B SaaS products.
• A track record as a proven people leader who elevates teams, develops future leaders, and builds trust across the organization.
• Strong communication and interpersonal skills, with a proven ability to build partnerships across RevOps, Sales, Product, and post-sales leadership.

Qualifications

• Sound business judgment.
• Experience working in a fast-paced and dynamic environment.
• Strategic thinker with the ability to translate strategy into actionable plans.

Skills

• AI fluency.

Benefits

At Chainalysis, we believe that diversity of experience and thought makes us stronger. We are committed to ensuring our team reflects the unique communities around us.

Pay

$287.5K - $325K

Schedule

Full-time