Vice President, Marketing

About the role

We're hiring a Vice President, Marketing to own the day-to-day leadership and performance of StudyFetch's marketing organization. This person operates as a right hand to the CMO and CEO, taking new growth initiatives from first idea through GTM execution with the team.

Team

Team: Marketing

Location

Location: Beverly Hills, CA (On-Site)

Responsibilities

• Own the day-to-day operations, performance, and output of the marketing org
• Act as a right hand to the CMO and CEO on new growth initiatives, owning them from strategy through GTM execution with the team
• Set the standard for AI-native marketing across the team: guide how AI is used in daily work, build internal tools, automations, and prototypes when needed, and train the team to work the same way
• Own paid acquisition strategy end to end across TikTok, Meta, Instagram, YouTube, Google, and emerging platforms, including planning, execution, and optimization
• Use AI across the paid and content workflow, from creative testing and iteration to campaign analysis and reporting
• Drive content and creator marketing built for how students actually consume, evolving StudyFetch's creator program for authenticity, reach, and ROI
• Manage the marketing budget in partnership with the CMO, reallocating spend based on performance and strategy sessions
• Build systems and processes that enable fast, consistent, and high-quality execution across campaigns
• Deliver growth insights and performance reporting to the executive team, including the COO
• Work cross-functionally with Product and Data teams, with fluency in Mixpanel events and how marketing decisions show up in product behavior
• Build, lead, and scale a multidisciplinary team spanning brand, creator, performance, and comms, including org design and hiring for key roles as the function grows
• Collaborate with Product and Creator teams to align launches, messaging, and integrated campaigns
• Establish clear goals, timelines, and success metrics so the marketing function scales efficiently

Requirements

• 6-10 years of total marketing experience, including 4+ years of leadership experience. You've built marketing teams, not just inherited them: defining roles, hiring, and developing people as the function scaled
• AI-native by habit, not by mandate. You work with AI daily at a near-expert level, you know how to build automations and internal tools when something needs to exist (vibe coding counts), and manual processes that a tool could handle make you impatient
• A proven track record of driving accelerative growth, ideally taking a small company through rapid scale
• Deep, hands-on paid media expertise across TikTok, Meta, YouTube, and influencer-driven ecosystems. You have personally run campaigns, not just managed people who did
• Strong content and creator marketing instincts, with experience building or scaling creator programs
• Fluent in how Gen Z discovers and shares. You know what reads as native versus corporate on TikTok and Instagram, and you've marketed to a young audience before
• Technical fluency: comfortable in product analytics tools like Mixpanel, and capable of shipping a working prototype with modern AI tooling when the situation calls for it
• Experience owning or co-owning a marketing budget and making reallocation decisions based on data
• A systems builder who creates workflows and repeatable processes that scale team efficiency
• Comfortable switching between hands-on execution and strategic leadership as needed
• Confident leading cross-functional collaboration across product, creator, content, and data functions

Qualifications

• Based in Los Angeles and excited to build in-office with a collaborative, fast-moving team
• $160,000 - $200,000
• Equity
• 100% employer paid Medical, Dental, and Vision Insurance
• 75% dependent coverage
• 401(k) with employer matching
• Daily team dinner provided in-office

Benefits

• A high-growth, mission-driven team focused on transforming how students learn