Vice President, Marketing

At uniQure, we are delivering on the promise of gene therapy – and delivering hope for patients facing urgent unmet medical needs. Every role in our organization carries profound purpose; whether you're in research, operations, access, or support, your contributions impact patients. We're seeking passionate professionals who thrive in high-stakes environments, uphold rigorous quality standards, and share our relentless commitment to transforming the lives of patients. Join us in making the impossible possible, where your expertise becomes a catalyst for life-changing treatments. Reporting to the SVP of Commercial, we are seeking a highly strategic VP of Marketing. This position is responsible for the overall development of uniQure’s Marketing strategy & execution including launch preparation to support commercialization through to lifecycle maintenance. The role ensures close collaboration across Commercial, Medical Affairs, Market Access, & Business Operations. Key Result Areas (major Duties, Accountabilities And Responsibilities) Marketing Leadership Build and manage a team of high performing, experienced marketing professionals to achieve business goals Develop short and long-range operating plan Develop and maintain annual Marketing budgets Lead all aspects of agency engagement – including selection, contracting – and overseeing all budgets, SOWs and development and deployment of all tactics. Develop & Implement Marketing Strategy & Vision Collaborating with Account Management, Market Access, Medical Affairs and Business Operations, to develop comprehensive marketing strategies aligned with corporate goals and business objectives. Core deliverables include the development and implementation of strategic plans that deliver exceptional results for brand positioning, messaging, KOL engagement, patient initiatives and other promotional materials. Partner with Market Access to support pricing, reimbursement, and distribution plans. Lead the overall Launch Plan Process In collaboration with the cross functional brand team and project management, develop a comprehensive launch plan ensuring each function is aligned with the corporate vision for the successful launch of uniQure’s lead asset. Create and maintain an environment where patient need is the north star to the mission. Brand Management Oversee the development and execution of branding strategies to enhance brand awareness, reputation, and market position Ensure brand consistency across all marketing channels and materials. Business Insights and Analytics In close collaboration with the Business Operations team, conduct market research and analysis to identify market trends, competitive landscape, customer needs and opportunities. Translate insights into actionable strategies to differentiate uniQure in the market. Partner with Business Insights team to drive competitive intelligence initiatives, translating competitor landscape analysis into actionable marketing strategies and brand positioning recommendations. Digital and Multichannel Marketing Drive digital marketing initiatives and lead the multichannel marketing strategy to engage patient advocacy, healthcare professional and payors. Marketing Compliance Ensure all marketing activities and materials comply with regulatory requirements, industry standards, and company policies to highest ethical standards. Partner with Legal, Compliance and Regulatory teams to mitigate risks. Qualifications & Skills Bachelor's degree in marketing, business administration, life sciences, or related field (advanced degree preferred). Minimum of 15 years of progressive experience in pharmaceutical and biotech marketing, with at least 5 years in a leadership role. Proven track record of successfully launching rare disease products is essential; gene therapy launch experience is desirable. Strong strategic thinking, analytical skills, and business acumen. Excellent communication, presentation, and interpersonal skills. Ability to build and develop a strong team with a ‘oneuniQure’ mindset who will serve patients, build a successful brand, and collaborate with the cross functional team. Ability to lead and inspire cross-functional teams in a fast-paced, dynamic environment. Knowledge of healthcare compliance regulations and industry guidelines. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant, relevant years of experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from where they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. US Salary Range $309,000—$417,000 USD uniQure is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran or military status, or any other characteristic protected by applicable federal, state, or local laws. If you need assistance or a reasonable accommodation during the application process, please contact careers@uniqure.com. uniQure posts all open positions exclusively on our official Careers page and LinkedIn. We do not recruit through any other job boards, third-party websites, or unsolicited outreach via text or messaging apps. All legitimate communication from uniQure’s Talent Acquisition team will come from an @uniqure.com email address. We will never request financial information nor payment of any kind during the application process. If you receive suspicious outreach claiming to be from uniQure, do not respond or share personal information. Inquiries can be made via careers@uniqure.com. uniQure processes personal data submitted through this application for recruitment and hiring purposes only. Depending on your location, you may have specific rights regarding your personal data. 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