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Jobs · Marketing · Massachusetts

Vice President, Marketing

BioSpace · Watertown, MA · 3 days ago
Marketing$301k–$380k/yrFull-time

About the role

The Vice President, Head of Marketing will lead the development and execution of EyePoint Pharmaceuticals' U.S. promotional strategy for DURAVYU™ (vorolanib intravitreal insert) across HCP, peer-to-peer, and patient marketing channels in preparation for the anticipated wAMD launch.

Responsibilities

  • Develop and execute the comprehensive US promotional launch plan for DURAVYU in wet AMD.

  • Lead the integrated commercial marketing plan across HCP, peer-to-peer, and patient channels.

  • Create and manage launch timelines, resource plans, and pivotal milestone tracking.

  • Cross-functionally coordinate launch readiness activities with Sales, Market Access, Medical Affairs, and Supply Chain.

  • Monitor market dynamics, competitive activity, and clinical data readouts to adapt strategy in real time.

  • Develop pre-launch, launch, and post-launch marketing plans aligned with regulatory and clinical milestones.

Marketing Organization Leadership

  • Build and scale the internal marketing organization from pre-launch to commercial execution.

  • Recruit, develop, and lead a high-performing team spanning HCP marketing, peer-to-peer marketing, and patient marketing.

  • Establish a culture of innovation, accountability, data-driven decision-making, and operational excellence.

  • Mentor and develop direct reports and broader team members.

  • Manage the marketing budget and ensure optimal resource allocation across functional areas.

Brand Strategy & Differentiation

  • Craft and execute a differentiated brand positioning for DURAVYU in a crowded retina landscape.

  • Develop messaging and campaigns that highlight DURAVYU's unique MOA and clinical evidence.

  • Establish DURAVYU's identity in a market of anti-VEGFs, other TKIs, and emerging gene therapies.

  • Ensure consistency and impact of brand messaging across all promotional channels and customer touchpoints.

  • Lead competitive positioning and response strategy.

Strategic Commercial Leadership

  • Partner cross-functionally with Sales, Market Access, Medical Affairs, and the CCO to ensure marketing strategy is aligned with field execution, payer strategy, and clinical milestones.

  • Provide marketing insights to inform sales force deployment, payer contracting, and distribution strategy.

  • Represent EyePoint externally at key retina congresses and industry meetings.

  • Present marketing strategy and performance to the Executive Committee and Board of Directors.

Compliance & Risk Management

  • Ensure all promotional materials and programs comply with FDA regulations, company policies, and industry standards.

  • Partner with Legal and Compliance on promotional review processes.

  • Maintain adherence to all healthcare compliance policies.

Qualifications

  • Bachelor's degree in Business, Marketing, Life Sciences, or related field.

  • MBA or advanced degree strongly preferred.

  • 15+ years of progressive pharmaceutical or biotechnology commercial and marketing experience.

  • Significant expertise in US pharmaceutical launch strategy, brand strategy, and cross-functional commercial leadership.

  • Demonstrated success building and leading marketing organizations through product launch and commercialization.

  • Experience in buy-and-bill, physician-administered specialty therapeutics, retina experience preferred.

  • Deep understanding of HCP marketing, peer-to-peer marketing, and patient marketing disciplines.

  • Proven ability to develop and execute differentiated brand positioning in competitive specialty markets.

  • Experience managing large marketing budgets and agency relationships.

Knowledge & Capabilities

  • Deep understanding of the retina disease area, physician mindset, and treatment paradigm.

  • Expertise in multichannel pharmaceutical marketing and digital engagement.

  • Strong analytical, strategic, and leadership capabilities.

  • Exceptional executive presence and communication skills.

  • Ability to operate effectively in a fast-growing biotechnology environment.

Preferred Experience

  • Ophthalmology or retinal disease market experience.

  • Experience launching first-in-class or novel mechanism therapies.

  • Biotechnology launch experience within a pre-commercial or emerging-growth organization.

Success Measures

  • Successful commercial launch and sustained market uptake for DURAVYU.

  • Achievement of marketing objectives aligned to launch milestones and revenue targets.

  • Differentiation and recognition of DURAVYU brand among retina HCPs and patients.

  • Marketing organization development, talent retention, and team performance.

  • Operational excellence and compliance across all promotional programs.

  • Cross-functional collaboration effectiveness and Commercial Leadership Team contribution.

  • Budget management and marketing ROI optimization.

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