Vice President-Sales

About the role

This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 4 days a week.

Responsibilities

• Develop, simplify and execute a multi-year wholesale growth strategy that supports prAna's long-range business objectives and strengthens the brand's market position.

• Identify new growth opportunities across channels, accounts, and consumer segments while ensuring alignment with brand equity and distribution principles.

• Build strategic customer partnerships by developing and maintaining executive-level relationships with key wholesale partners, serving as a trusted advisor and strategic business partner.

• Lead annual business planning, joint growth initiatives, and long-term account strategies that create mutual value and strengthen market presence.

• Negotiate and secure strategic opportunities that advance prAna's business objectives and consumer reach.

• Influence brand and product strategy by partnering closely with Product, Merchandising, Planning, Marketing, and DTC teams to influence product assortments, seasonal strategies, and go-to-market plans.

• Build, develop, and inspire a culture of accountability, collaboration, and continuous improvement. Coach and develop talent while creating clear expectations and empowering team members to achieve ambitious goals.

• Own sales forecasting, account planning, and revenue targets across the wholesale channel. Monitor business performance and proactively identify opportunities and risks.

• Drive disciplined execution and operational excellence to achieve revenue, margin, and profitability objectives.

Requirements

A strategic and commercially minded leader who sees opportunities where others see challenges. Optimistically aggressive in pursuing growth while maintaining strong relationships and brand integrity. A builder who thrives in dynamic environments and is energized by transformation. Highly collaborative and influential, with the ability to align diverse stakeholders around a common vision. A strong communicator who can move seamlessly between executive strategy discussions and customer-facing conversations. A leader who balances accountability and compassion, creating high-performing teams that consistently deliver results.

Qualifications

• 15+ years of progressive sales leadership experience within the apparel, active, outdoor, or lifestyle industry.
• Proven success leading and growing wholesale businesses with national accounts, specialty retailers, and strategic distribution partners.
• Deep understanding of apparel merchandising, product creation, marketplace dynamics, and wholesale business models.
• Demonstrated experience developing long-range business strategies and translating them into measurable results.
• Strong executive presence with the ability to influence internal and external stakeholders at all levels.
• Experience leading teams through growth, change, and organizational transformation.
• Strong financial acumen, including forecasting, planning, and profitability management.

Skills

The ideal candidate brings deep wholesale apparel experience, exceptional relationship-building skills, strong business acumen, and a passion for creating winning outcomes for consumers, customers, and the brand.

Benefits

At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.

Pay

Hiring Range: $214,040 - $323,972 Pay decisions are determined by multiple factors, including what the market is paying, a candidate’s capabilities and skills, years of experience ,and internal equity.

Schedule

Hybrid role with in-office expectation of 4 days a week.