Vice President - Retention & Lifecycle Marketing

Job Responsibilities

Drive overall strategy and execution for streaming retention marketing with the goal of increasing engagement and reducing churn across AMC Global Media streaming services
Build a deep understanding of subscriber analytics including audience cohorts based on both tenure and viewership behavior for each streaming service
Develop and manage a retention plan across for each streaming service based on each brand’s content slate, unique subscriber cohort profiles and viewership drivers to leverage key engagement opportunities and offset churn risks
Develop target KPI goals based on engagement and churn metrics by streaming service in collaboration with Streaming Products, Subscriber Analytics and Research teams
Develop comprehensive subscriber communications plans, learning agendas, KPIs and goal setting across the DTC and Partner streaming portfolio (including email, push, in-app notification) to drive engagement, reduce churn, and maximize winback opportunities
Work closely with Partner Management team to develop retention plans for key Partner environments with the focus on leveraging each partner’s product capabilities and available data to drive engagement and reduce churn including developing custom lifecycle messaging for key partner cohorts (i.e., Verizon promo subscribers, Charter cable subscribers who authenticate and access AMC+ as part of cable package, device subscribers, etc.)
Leverage strategic pricing promotions – particularly with partners – to maximize engagement opportunities and minimize churn risks
Incorporate different product types (Ad Tiers, Bundles) in overall audience targeting strategies to drive the best retention and winback outcomes
Understand impact of linear and FAST promotion on streaming engagement
Coordinate closely with Product Strategy & Operations team to monitor product rollouts/enhancements and their effects on retention
Keep an eye on market changes and developments – particularly across Partner Platforms – that present new opportunities or risks for subscriber retention and our ability to engage our user base
Leverage A/B testing capabilities, particularly in CRM, to develop a better understanding of what creative and messaging drives streaming engagement across brands and work with the broader creative and marketing teams to optimize messaging accordingly
Consistently stay informed with best-in-class retention practices

Qualifications

• Bachelor’s degree
• 10-15 years of relevant work experience with least 8 years specific to customer retention marketing; prior experience within a subscription based streaming service and/or a DTC environment a plus
• Strong knowledge and experience with CRM systems, including segmentation, automation and email platforms
• A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience
• Expertise in relevant analytical tools and methodologies (experiment design, A/B testing, performance attribution, analysis and reporting) with proven ability to translate performance metrics into actionable insights
• Strong communication and collaboration skills, with an ability to present business cases and persuade stakeholders
• Experience working on a matrixed, cross-functional team
• Knowledge of customer feedback tools and best practices
• Excellent interpersonal skills with a high level of emotional intelligence, including the ability to collaborate between diverse teams and individuals
• Experience working with product, engineering and technology teams a plus

Pay

$160,000 to $220,000 commensurate with experience

Schedule

The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.