Vice President - Marketing

We need to output HTML fragment with sections: About the role? The job summary is given. We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections where posting has real specific content. The posting includes Job Summary (we can treat as About the role). Responsibilities (present). Qualifications (present). Knowledge, Skills, And Abilities (could be Skills). There's no explicit Benefits, Pay, Schedule. So we should not create those sections. Also we need to avoid repeating job title as heading. Also we need to drop EEO boilerplate etc. Also we need to preserve all substantive info, not invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should strip the EEO paragraph. Also we need to keep the content under each heading. We need to format:

About the role

then

with the job summary text (maybe multiple paragraphs). Then

Responsibilities

then

• each bullet from responsibilities. Then

  Qualifications

  then maybe subheadings? The posting has Education/Training, Experience, Knowledge, Skills, And Abilities. We could treat Knowledge, Skills, And Abilities as Skills section. But we need to follow instruction: Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have Qualifications and Skills separate. The posting includes Qualifications (Education/Training, Experience) and then Knowledge, Skills, And Abilities. So we can have

  Qualifications

  with Education/Training and Experience content (maybe as
  or

  ). Then

  Skills

  with the Knowledge, Skills, And Abilities bullet list. We must not create sections like Requirements if not present. The posting doesn't have a separate Requirements section; qualifications cover that. So we skip Requirements. We need to preserve all substantive info: include all bullet points under Responsibilities, all bullet points under Qualifications (Education/Training, Experience), and all bullet points under Knowledge, Skills, And Abilities. We need to avoid filler like "commensurate with experience" etc. Not present. We need to remove duplicated lines: there may be duplicate lines? Not obvious. We need to output only HTML fragment, no /, no markdown fences. Let's extract the content. Job Summary paragraph: "The VP, Marketing sets HMA's enterprise marketing strategy and defines how marketing drives long-term growth, market position, and demand. This role establishes priorities, investment focus, brand governance, operating expectations, and performance measures across HMA and its affiliated organizations. The VP, Marketing partners with leaders to identify opportunities for business impact, leads and develops the marketing team and function, and is accountable for strategic execution, performance, and results. Ideal candidates for this position will have experience marketing healthcare professional services to payers, providers, state agencies, and life sciences organizations. They will also have experience developing and leading a marketing team while partnering closely with sales, business development, and other business leaders to drive organizational growth." That's the summary. Responsibilities: The section titled "Responsibilities Work Performed and Job Requirements" then bullet points: - Enterprise Marketing Strategy and Growth Direction - Own and evolve HMA's enterprise marketing strategy in alignment with growth objectives and business priorities. - Work with leaders to clarify priority audiences, markets, accounts, and growth opportunities. - Define marketing's contribution to brand strength, demand, pipeline, revenue, and client engagement, and focus resources accordingly. - Set priorities and investment recommendations, communicating trade-offs, resource needs, and expected outcomes. - Brand Positioning and Market Differentiation - Strengthen HMA's market position and ensure clear, differentiated enterprise messaging. - Align brand strategy across HMA, affiliated organizations, and future acquisitions. - Use market, buyer, client, and competitive insights to shape positioning, messaging, growth strategy, and brand governance. - Partner with the Marketing Director and VP Thought Leadership to ensure campaigns, events, thought leadership, and PR strategies reinforce brand positioning and market differentiation. - Marketing Operating Model and Governance - Evolve marketing into a proactive, priority-driven enterprise function. - Design the marketing operating model and governance for intake, prioritization, resource allocation, decisions, and accountability. - Align marketing roles, capabilities, and resources with enterprise priorities and operating needs. - Marketing Operations and Performance Strategy - Work with the Marketing Director and VP Thought Leadership and Events to align campaign planning, content strategy, events, and performance measurement to enterprise marketing objectives. - Set direction for CRM, marketing automation, data strategy, and performance visibility. - Define measures for marketing performance, including pipeline, revenue, return on investment, brand strength, and client engagement. - Use performance and market insights to scale, adjust, or stop activity and set clear expectations for execution and accountability. - Executive Partnership and Enterprise Influence - Advise leaders on market positioning, growth opportunities, marketing priorities, and investment decisions. - Build trust and influence decisions across a complex, matrixed organization. - Communicate strategy and results clearly while building alignment across the organization. - Team Leadership and Development - Lead, coach, and develop the marketing team including the Marketing Director and VP Thought Leadership and Events, through clear expectations, feedback, and a high-trust environment. - Build team capability, support professional development, and manage performance with consistency and care. - Foster a culture of excellence, innovation, collaboration, and accountability. - All other duties as assigned. We need to preserve all these bullet points. Should we keep the subheadings (like Enterprise Marketing Strategy and Growth Direction) as part of list items? Probably we can keep them as part of the
  • text. Or we could make them nested lists? The instruction: Use
    • for any list of duties/requirements/benefits. So we can have a flat list where each bullet is a duty. The subheadings could be included as part of the duty text. We'll just include each bullet as an
    • . We'll keep the subheading text as part of the
    • maybe preceded by a dash? Actually the original bullet includes a heading then a dash then description. We'll keep as is. Qualifications: includes Education/Training, Experience. Education/Training: - A bachelor's degree in marketing, communications, business, or a related field is required. - An advanced degree is preferred. Experience: - At least 15 years of progressive B2B and/or B2G marketing experience, including significant leadership responsibility, is required. - Healthcare experience and experience in consulting or professional services are strongly preferred. - Experience linking enterprise marketing strategy to growth and revenue, leading teams, developing brand and demand-generation strategies, and evolving marketing operating models in complex organizations is required. We need to preserve all. Skills (Knowledge, Skills, And Abilities): List: - Knowledge of enterprise marketing strategy, brand positioning, differentiation, and demand generation. - Knowledge of B2B and/or B2G marketing, buyer behavior, market intelligence, and growth strategy. - Ability to connect marketing strategy and investment to growth, pipeline, revenue, and return on investment. - Ability to establish enterprise priorities, governance, operating models, performance expectations, and accountability. - Ability to influence leaders and build relationships across a complex, matrixed organization. - Ability to lead, develop, and evaluate staff while building a high-performing team. - Strong strategic thinking, analytical, problem-solving, and decision-making skills. - Excellent verbal, written, and presentation communication skills. - Knowledge of CRM, marketing automation, analytics, and performance measurement systems. - Salesforce Account Engagement experience preferred. - Ability to adapt to changing priorities while maintaining confidentiality and sound judgment. We need to output as
      • for each. We must not include EEO paragraph. We also need to avoid repeating job title as heading. Not needed. We need to ensure we don't create sections like Benefits, Pay, Schedule. Thus final HTML:

        About the role

        ...summary...

        Responsibilities

        • Own and evolve HMA's enterprise marketing strategy in alignment with growth objectives and business priorities.
        ... etc. But we need to include the subheadings? If we just list the bullets without the subheading, we lose some context (like "Enterprise Marketing Strategy and Growth Direction"). However the instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The subheadings are part of the responsibilities section; they are substantive. If we drop them, we lose detail. So we should include them. Perhaps we can make each subheading as a
        • that contains the heading and then the sub-bullets? But we cannot nest
          inside
          • ? Actually we can. The instruction: Use
            • for any list of duties/requirements/benefits. It doesn't forbid nested lists. So we could have top-level
              for each responsibility category, with
              • containing the heading as strong text and then a nested
                for the specific duties. That preserves the heading. Alternatively we could keep the heading as part of the
                • text, like "
                • Enterprise Marketing Strategy and Growth Direction: Own and evolve HMA's enterprise marketing strategy ..." but then we would lose the separate bullets for each duty under that heading. We could combine them into one sentence but that would lose detail. Better to use nested lists. Thus structure:

                  Responsibilities

                  • Enterprise Marketing Strategy and Growth Direction:
                    • Own and evolve HMA's enterprise marketing strategy in alignment with growth objectives and business priorities.
                    • Work with leaders to clarify priority audiences, markets, accounts, and growth opportunities.
                    • Define marketing's contribution to brand strength, demand, pipeline, revenue, and client engagement, and focus resources accordingly.
                    • Set priorities and investment recommendations, communicating trade-offs, resource needs, and expected outcomes.
                  • Brand Positioning and Market Differentiation:
                    • Strengthen HMA's market position and ensure clear, differentiated enterprise messaging.
                    • Align brand strategy across HMA, affiliated organizations, and future acquisitions.
                    • Use market, buyer, client, and competitive insights to shape positioning, messaging, growth strategy, and brand governance.
                    • Partner with the Marketing Director and VP Thought Leadership to ensure campaigns, events, thought leadership, and PR strategies reinforce brand positioning and market differentiation.
                  ... etc. Similarly for Qualifications: we could have Education/Training and Experience as subheadings. Qualifications:

                  Qualifications

                  • Education/Training:
                    • A bachelor's degree in marketing, communications, business, or a related field is required.
                    • An advanced degree is preferred.
                  • Experience:
                    • At least 15 years of progressive B2B and/or B2G marketing experience, including significant leadership responsibility, is required.
                    • Healthcare experience and experience in consulting or professional services are strongly preferred.
                    • Experience linking enterprise marketing strategy to growth and revenue, leading teams, developing brand and demand-generation strategies, and evolving marketing operating models in complex organizations is required.
                  Skills:

                  Skills

                  • Knowledge of enterprise marketing strategy, brand positioning, differentiation, and demand generation.
                  ... etc. We must ensure we don't add any extra sections like Requirements. Now