Vice President, Marketing

Job Purpose/Overview

The Vice President, Marketing role is a senior leadership position responsible for developing and executing comprehensive marketing strategies to drive revenue, customer acquisition, retention, and market expansion across North America. This role leads cross-functional teams to align marketing initiatives with business objectives, ensuring customer-centric approaches and maximizing commercial impact.

Essential Duties And Responsibilities

• Provide direct leadership and management of the Product Commercialization, Commercial Marketing, and Field Marketing, fostering a high-performance culture with clear accountability and development opportunities.
• Develop and execute integrated marketing strategies aligned with company revenue goals and market opportunities.
• Serve as a strategic leadership conduit between Product Commercialization, Field Sales, Corporate Accounts, Commercial Operations, and Customer Success to ensure alignment and execution excellence.
• Define and communicate the North America marketing vision, strategy, and roadmap to internal and external stakeholders.
• Lead market segmentation, competitive analysis, and customer insights to inform product positioning and go-to-market strategies.
• Champion change management initiatives supporting new product launches and strategic business initiatives.
• Oversee the end-to-end commercialization process for new products and services, including launch planning, market support, and post-launch evaluation.
• Collaborate with Product Development and Research teams to prioritize product roadmaps based on market needs and competitive landscape.
• Leverage CRM and analytics platforms to optimize marketing campaigns and sales enablement efforts.
• Develop and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.
• Lead the development of marketing materials, sales tools, promotional campaigns, and digital marketing initiatives to drive brand awareness and sales enablement.
• Establish and monitor KPIs to measure marketing effectiveness, customer satisfaction, and revenue impact.
• Build, lead, and mentor a high-performing marketing team with clear accountability and performance expectations.
• Foster a culture of collaboration, innovation, and continuous improvement across marketing, sales, and customer success teams.
• Partner with sales leadership to ensure marketing programs effectively support sales objectives and customer engagement.
• Facilitate cross-functional communication and alignment to drive seamless execution of marketing and growth initiatives.
• Identify and develop new business opportunities and strategic partnerships to accelerate growth.
• Communicate effectively with senior leadership, customers, and key stakeholders to build trust and alignment.

Education And Experience

• Bachelor’s degree required; Master’s degree preferred (MBA or related field).
• Minimum 10+ years of progressive leadership experience in marketing, growth strategy, product commercialization, or related fields.
• Proven track record in leading marketing and growth initiatives in healthcare, diagnostics, or related industries preferred.
• Experience managing geographically dispersed teams and complex projects.
• Strong background in customer-centric marketing, demand marketing, and sales enablement.
• Experience with CRM platforms, marketing analytics, and data-driven decision-making.

Knowledge, Skills And Abilities

• Leadership & Influence: Visionary Leadership, Organizational & Political Acumen, Agency Relationship Management.
• Strategic & Marketing Acumen: Strategic Thinking, Marketing Acumen, Problem Solving, Commercial & Creative Excellence.
• Adaptability: Ability to adapt to evolving market trends and business needs.
• Proficiency: Proficiency in marketing technologies, analytics tools, and Microsoft Office Suite.
• Project Management & Organizational Skills: Advanced project management and organizational skills with the ability to manage multiple teams and priorities effectively.
• Creative Acumen & Brand Stewardship: Discerning eye for high-quality creative and talent for leading teams to develop compelling marketing materials that resonate with target audiences and uphold brand standards.

Travel

Up to 30-40% travel required within North America for customer engagement, industry events, and team collaboration.