Vice President, Lifecycle Marketing, Global Marketing Services

We need to output only HTML fragment, using

for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info. Remove boilerplate: About Us, Overview, etc? The posting includes "About Us Visa is a world leader..." That's likely boilerplate but maybe considered part of description? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Also remove "About Us" maybe considered boilerplate? It's not EEO but it's generic company description. Might be considered boilerplate? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. It doesn't explicitly say to remove company overview. However we need to preserve all substantive information. The "About Us" is generic but could be considered substantive? It's describing Visa. Might be considered part of job description context. But we can keep it as a paragraph under maybe "About the role"? Actually we have to use headings only for sections that have real specific content. We have sections: Overview/Job Description (the description of role), Responsibilities, Qualifications, Benefits, Pay, Schedule (maybe from "Work Hours Varies upon the needs of the department." and "Visa requires at least 3 days in office" etc). Also maybe "Travel Requirements" etc but we only have headings for specified list; we should not create other headings. So we need to map content to those headings if applicable. We have: - About Us (company description) maybe could go under "About the role"? But "About the role" heading is allowed. Could put company description there? However "About the role" likely refers to role overview. The posting includes "Overview Job Description" paragraph describing the role. That's substantive. So we can put that under

About the role

as a

. - Responsibilities: we have "Key Responsibilities" bullet list. So

Responsibilities

with

• items. - Qualifications: we have "Qualifications" section with Basic Qualifications and Preferred Qualifications. So

  Qualifications

  with maybe subpoints? We can just list as
  • for each bullet. Could separate Basic and Preferred but still list. - Skills: Not explicitly listed as separate; qualifications include skills. Could we create a Skills section? The instruction: include a section ONLY when posting has real, specific content for it. There's no explicit "Skills" heading, but qualifications include skill-like items. Might be better to not create a Skills section unless we have explicit skills list. We could embed skills within Qualifications. So we skip Skills. - Benefits: we have "Visa has a comprehensive benefits package ... includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program." Also maybe bonus and equity. So we can create

    Benefits

    with
    • items. - Pay: we have salary range: "$258,100.00 to $ 451,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors ... In addition, this position may be eligible for bonus and equity." So we can create

      Pay

      with

      containing that info. - Schedule: we have "Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager." Also "Work Hours Varies upon the needs of the department." Also maybe travel requirements but not schedule. So we can create

      Schedule

      with

      containing those details. We must not include headings with filler like "commensurate with experience". Not present. We must not repeat job title as heading. Not include Job ID. We must remove boilerplate: About Us, Overview? Actually we used Overview content under About the role. The "About Us" paragraph is generic company description; maybe we can include it as part of About the role? But it's not about the role. Could we omit it? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. The About Us is substantive? It's generic but still info about Visa. Might be considered boilerplate but not explicitly listed to remove. However it's not about the role; but it's still part of posting. I'd keep it as a paragraph under About the role? Might be odd but okay. Alternatively we could create a separate section "About Visa" but not allowed heading. So we could just include it as a

      before the About the role heading? But we must not add extra headings not allowed. We could just put it as a

      before any heading? The instruction: Output ONLY the HTML fragment. It didn't say we cannot have stray

      outside headings. But we should follow semantic structure: use headings for sections. Could have a leading

      for company overview. That's fine. Thus structure:

      About Us Visa is a world leader ...

      About the role

      Overview Job Description Visa is searching for a Vice President, Lifecycle Marketing, Global Marketing Services, to build and scale Lifecycle Marketing as a core growth engine of Marketing Services. This leader will set the global vision, build a differentiated and productized offering, and drive commercialization across acquisition, activation, usage, retention and re-engagement. The role will connect strategy, data, technology, AI-enabled capabilities, and campaign execution to deliver measurable growth for Visa's clients. As a senior member of the Global Marketing Services leadership team, this leader will partner closely with regional Marketing Services teams, Product, Data, Technology, Visa Consulting & Analytics (VCA), Sales and Finance. The ideal candidate is a global practice builder with deep expertise in Lifecycle Marketing who can move fluently from strategy and product roadmap development to client solutioning, commercialization, and scaled execution.

      Responsibilities

      • Set the vision, strategy and multi-year roadmap for Lifecycle Marketing as a global practice, aligned with Visa's broader Marketing Services growth agenda and future ambition.
      • Own the end-to-end offering, including priority use cases, value proposition, solution architecture, and client solutions across industries, segments and regions.
      • Build a productized, repeatable portfolio spanning acquisition, onboarding and activation, engagement, usage, retention, reactivation, and loyalty.
      • Drive product and roadmap development in close partnership with Product, Data and Technology teams, ensuring tight integration of AI capabilities, differentiated Visa assets and Visa Marketing 360 campaign execution capabilities.
      • Elevate targeting, segmentation, personalization, measurement, analytics, experimentation and optimization as core components of lifecycle strategy and performance.
      • Develop global go-to-market sales plays, enablement, playbooks, case studies and client-facing materials that equip regional and market teams to sell and deliver consistently.
      • Drive global commercialization with regional Marketing Services and Sales leaders to build pipeline, improve win rates, accelerate time to revenue and scale adoption across markets.
      • Partner with Finance and regional leaders to establish commercial objectives, pricing principles, investment priorities, performance reporting and disciplined practice management.
      • Identify and lead strategic partnerships and assess partnership opportunities that can accelerate capability development and speed to market across data, content and technology.
      • Serve as a senior client-facing leader in CMO and executive-level conversations, shaping complex opportunities and bringing a compelling point of view on lifecycle growth, performance marketing and AI-enabled transformation.
      • Establish the global operating model, governance, standards and quality controls required for clear accountability and consistent execution across Global, Regional and Market teams.
      • Build and scale a high-performing global practice team over time, defining the critical roles, capabilities and resourcing model across commercialization, campaign execution, targeting, analytics and strategic partnerships.
      • Develop thought leadership and intellectual capital that strengthen Visa's credibility and market position in lifecycle marketing.

      Qualifications

      • Basic Qualifications: 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD
      • Preferred Qualifications: 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD).
      • 15 or more years of progressive marketing leadership experience, with deep expertise in lifecycle marketing, CRM, performance marketing, growth marketing, customer engagement or marketing technology.
      • Senior leadership experience in a global, multi-region environment, with demonstrated success leading through a complex matrix.
      • Significant client-facing experience, including advising C-suite and other senior executives and leading complex, multi-stakeholder engagements.
      • Demonstrated success building and scaling a new practice, productized service, platform-enabled capability or global center of excellence and converting it into sustainable revenue growth.
      • Strong commercial orientation, with experience packaging capabilities, enabling sellers, developing pipeline and supporting large, complex pitches or RFPs.
      • Fluency in data-driven marketing, segmentation, personalization, measurement, martech and the application of AI to marketing workflows, content, decisioning and optimization.
      • Experience shaping product roadmaps and working closely with product, data, technology and analytics teams to translate client needs into scalable capabilities.
      • Track record developing senior client relationships and turning complex marketing needs into clear, executable solutions with measurable business outcomes.
      • Experience evaluating and managing strategic partnerships.
      • Strong financial and analytical acumen, including the ability to prioritize investments, assess commercial potential and manage against revenue, pipeline and profitability objectives.
      • Proven ability to influence across global and regional teams without direct authority, clarify accountability and drive alignment in a highly matrixed organization.
      • Executive presence and exceptional written, verbal and presentation skills, with the ability to advise CMOs and senior business leaders with clarity and pragmatism.
      • Proven leader with a track record of attracting, developing and inspiring diverse, top-performing and highly engaged teams.
      • Comfort operating in white space, with sound judgment, a builder mindset and a strong bias for action, accountability and measurable impact.
      • Deep understanding of the payments, financial services or commerce landscape preferred.
      • Bachelor's degree in Marketing, Business or a related field desired; MBA or other advanced degree preferred.

      Benefits

      • Medical
      • Dental
      • Vision
      • 401(k)
      • FSA/HSA
      • Life Insurance
      • Paid Time Off
      • Wellness Program
      • Bonus and equity eligibility

      Pay

      For roles located in the US, the estimated salary range for this position is $258,100.00 to $451,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.

      Schedule

      Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager. Work hours vary upon the needs of the department.

      We should ensure no extra spaces like "$ 451,800".