Vice President, Global Marketing

We need to output only HTML fragment with sections for headings where content exists. Must not repeat job title. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have content: About the role (the paragraph after "About The Role"). Responsibilities (list). Qualifications (list). Benefits (list). Pay (salary range). No schedule info. No Skills separate (maybe not present). Requirements maybe same as Qualifications? The posting has "Qualifications" section; we can treat that as Requirements? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include only those with real content. We have About the role, Responsibilities, Qualifications, Benefits, Pay. Possibly also Requirements? The Qualifications section could serve as Requirements, but we have both headings; we should not duplicate. Probably we should include Qualifications as the heading for that content. Requirements maybe not present separate; we can omit. We must not include boilerplate like Equal Opportunity etc. Remove that. We need to preserve all substantive information. So we need to include the About Us paragraph? The "About Us" at top is generic; maybe we should include as part of About the role? The instruction: Use

for section headings (e.g. About the role, Responsibilities...). The "About Us" is not a heading we need to include; but we could include as a

before headings? The instruction says output only HTML fragment; we can include paragraphs as needed. The About Us text is substantive; we should preserve it. It's not under a heading; we can just put it as a

at start. Similarly, there is a line "VP, Global Marketing" after About Us; that's the job title; we should not repeat as heading. We can maybe include it as a

or ignore? Probably we should not include job title as heading; but we could keep it as a

for context? The instruction: "Do NOT repeat the job title as a heading (the page already shows it)". It doesn't say to remove it entirely; we could keep it as a

but it's redundant. Safer to omit it. We need to include the compensation paragraph: "CompensationThe base annual salary range..." We'll make a Pay section with

Pay

and then

with the salary range text. Benefits: we have a list after "Benefits". We'll make

Benefits

then

• items. Responsibilities: we have a long list of responsibilities each starting with a bold phrase? Actually they are sentences starting with a capitalized phrase and colon. We'll make each as
• . Qualifications: list of bullet points (each line starts with a bold? Actually they are lines like "12+ years of senior marketing...". We'll make
• . We need to ensure we don't include filler like "commensurate with experience". Not present. We must not include any markdown code fences. Let's craft HTML. Start with

  About Us ...

  maybe. Then

  About the role

  ... (the paragraph after About The Role). That paragraph is long; we need to include it fully. Then

  Responsibilities

  with each responsibility. Then

  Qualifications

  with each qualification. Then

  Benefits

  with each benefit. Then

  Pay

  with salary range. We should not include Schedule. Check for any duplicated lines: The responsibilities list includes many items; we need to capture each bullet. Let's extract them from the text. Responsibilities list (each line starts with a bold phrase? Actually they are sentences like: Define We.’s global marketing strategy: Develop and continually evolve an all-up global marketing strategy grounded in We.’s business ambitions, market opportunity, competitive landscape and priority audiences. Establish the strategic choices that determine where We. focuses, what we want to be known for and how marketing can strengthen both reputation and growth. Define and activate We.’s differentiation: Identify the areas where We. has the strongest and most credible right to lead - including our independence, capabilities, expertise, intellectual capital, culture and point of view - and translate those differentiators into a compelling market position and marketing agenda. Operate as a strategic counselor to the agency: Bring the same strategic rigor and outside-in thinking to We.’s own marketing that we bring to our clients. Challenge assumptions, identify emerging opportunities and help leadership make deliberate choices about how We. builds relevance, reputation and competitive advantage. Translate strategy into an integrated marketing program: Ensure We.’s global strategy provides the connective tissue across thought leadership, content, social, earned media, events, digital, paid activation and business development. Create clear priorities and guardrails that enable global and regional teams to execute consistently while allowing for market relevance. Drive the global marketing program: Lead the day-to-day execution and performance of the strategy, translating priorities into clear audiences, programs, campaigns, activation plans and measurable outcomes. Advance AI-enabled marketing: Help define and operationalize how We. uses AI across its marketing function. Identify practical opportunities to apply AI to audience intelligence, research, content development, personalization, campaign activation, optimization and measurement - building capabilities and ways of working that make the organization smarter, faster and more effective. Strengthen We.’s go-to-market approach: Bring greater rigor to how We. identifies priority audiences and market opportunities and translates them into integrated marketing programs that support reputation, consideration and growth. Turn audience and market insight into strategy: Develop a strong understanding of the forces shaping We.’s industry, clients, competitors and priority audiences. Use those insights to inform positioning, marketing priorities, thought leadership, messaging, channel strategy and investment decisions. Set the thought leadership agenda: Determine where We. has a differentiated and credible point of view and establish a thought leadership strategy that reinforces the agency’s broader positioning. Partner with subject matter experts and leaders across the business to turn those areas into compelling platforms, perspectives and content. Shape and activate the We. story: Determine the stories We. should be telling and how best to bring them to life across audiences, markets and channels. Ensure individual stories and campaigns reinforce a consistent and differentiated agency narrative. Elevate We.’s social and digital presence: Translate the broader marketing and thought leadership strategy into a distinctive social strategy, particularly on LinkedIn. Bring greater audience insight, editorial discipline, experimentation and performance optimization to how We. shows up and engages. Lead integrated marketing campaigns: Build programs that connect paid, owned, earned, social, digital and experiential channels rather than treating them as separate disciplines. Determine the right audiences, messages, content, channels and activation strategies to maximize impact. Connect brand and demand: Develop marketing programs that strengthen We.’s reputation while creating greater connectivity between marketing, business development and growth. Partner with BD and sector leaders to identify priority audiences and opportunities and develop programs that move them from awareness to engagement. Bring We.’s intellectual capital to market: Develop strategic positioning and activation plans around We.’s proprietary thinking and platforms, including Brands in Motion, Stories in Motion, Momentum and future agency IP, ensuring each supports the broader agency strategy and generates conversation, engagement and commercial value. Support executive thought leadership: Partner with the CEO and other senior leaders to identify differentiated leadership platforms that reinforce We.’s overall market position and build both individual and agency reputation. Build the marketing operating model: Establish the priorities, processes, roles, decision-making structures and ways of working needed to execute the global marketing strategy efficiently across a matrixed organization. Identify opportunities for AI and automation to streamline workflows and enable teams to spend more time on higher-value strategic and creative work. Build AI capability across the team: Help marketing colleagues become confident and effective users of AI, establishing practical use cases, experimentation and shared ways of working that raise the capability of the broader organization. Lead and develop the marketing team: Manage and coach agency and regional marketing colleagues, creating clear accountability, developing talent and building a high-performing, collaborative global team. Measure what matters: Establish a clear measurement framework spanning brand, audience engagement, demand generation, pipeline influence and business impact. Use data, analytics and AI-enabled insights to understand whether the strategy is working and continually refine priorities and investment. That's many items; each is a sentence with colon. We'll make each as

  • . Qualifications list: 12+ years of senior marketing, go-to-market or communications experience, ideally within a global organization. Proven ability to develop global marketing strategy, define differentiated positioning and translate it into integrated programs that drive measurable business outcomes. Strong strategic counselor to senior executives, with excellent judgment, communication and storytelling skills. Demonstrated experience applying AI and emerging technologies to marketing and driving practical adoption at scale. Deep experience across integrated marketing, including thought leadership, content, social, digital, earned and paid channels. Proven ability to lead high-performing teams and drive alignment and execution across complex, matrixed global organizations. We'll make each
  • . Benefits list: Comprehensive benefits program including medical, dental, and vision coverage Pretax accounts including HSA (company match), Medical & Dependent Care FSA Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days Short & Long-Term Disability, paid by company Parental Leave, up to 12 weeks for birthing and non-birthing parent Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition Community Engagement, up to 24 hours Bi-annual Wellness Credits, up to $300 per year Support with home office equipment Monthly Technology Credit (to offset internet / phone costs) 401(k) Traditional and Roth options with company match Learning and Development Programs for our employees We'll make each
  • . Pay paragraph: "CompensationThe base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location. Salary Range: $181,000 USD - $235,000 USD" We need to maybe split into sentences but keep as

    . Now About the role paragraph: The text after "About The Role" up to before "Responsibilities". Let's capture: "The VP of Global Marketing will be a senior leader responsible for defining and driving We. Communications’ all-up global marketing strategy and translating that strategy into an integrated marketing program that strengthens the agency’s reputation, differentiates We. in the market and creates opportunities to drive growth. Working closely with the Global Head of Marketing and Business Development and the Global and Regional Executive Teams, this person will help We. operate as we would advise our best clients — developing a clear understanding of the market, our audiences, our competitive position and the areas where We. has the strongest right to lead. They will translate those insights into a distinctive global marketing strategy that determines where we focus, what we want to be known for and how we show up across thought leadership, content, social, earned media, events, digital, paid activation and business development. This requires a strategic marketer who can look across the agency and the broader communications landscape and identify the ideas, capabilities and points of view that genuinely differentiate We. - including our independence, our approach to communications, our intellectual capital, our people and our perspective on the forces reshaping our industry and our clients’ businesses. This is also a highly visible, hands-on leadership role. The VP must be equally comfortable setting the strategy and turning it into action - connecting strategy, audience insight, storytelling, go-to-market execution, AI and measurement to build a cohesive global marketing program. A critical part of the role will be building a more connected, sophisticated and AI-enabled global marketing engine. The VP will help We. identify and apply emerging AI capabilities to improve how the marketing organization works - from audience and market intelligence to content development, personalization, activation, optimization and measurement." We