Vice President, Global Marketing

We need to output HTML fragment with sections: About the role (maybe heading "About the role"? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). The posting includes "About The Role" heading. Also "Responsibilities", "Qualifications". There's also "Compensation" (Pay) and "Benefits". There's no explicit "Schedule". There's no "Skills" separate but could be part of Qualifications. We should include sections only if there is real content. We need to preserve all substantive info, remove boilerplate: About Us paragraph, maybe keep? The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." Also "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The "About Us" is not boilerplate? It's generic company description; maybe we keep as a paragraph? It's not a section heading. The instruction says we should output only HTML fragment, no /. We can include

for prose. Likely we include the "About Us" as a

before sections? Not sure. The instruction: "Prefer a few substantive sections over many thin ones." We can include About Us as a paragraph before sections. We need to include sections: About the role (maybe we already have that heading). Responsibilities, Qualifications, Benefits, Pay (Compensation). Possibly also "What Success Looks Like" could be considered part of role description but not a standard heading; we could incorporate into About the role or Responsibilities? The instruction says use headings from list; we shouldn't invent new headings. So we should not create a heading for "What Success Looks Like". Instead we could incorporate that content into About the role or Responsibilities as prose. But we must preserve all substantive information; we can't drop it. So we need to include that content somewhere. Perhaps we can add it as a

under About the role section. Similarly, there is a line "CompensationThe base annual salary range..." we need to format as Pay section. Benefits section: we have list. We need to avoid repeating job title; we don't have it. We need to not include EEO boilerplate at end (the truncated "Equal Opportunity: ..."). We need to output only HTML. Let's extract content: About Us paragraph: "At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress." We'll keep as

. About The Role: The paragraph after that heading: "The VP of Global Marketing will be a senior leader responsible for defining and driving We. Communications’ all-up global marketing strategy and translating that strategy into an integrated marketing program that strengthens the agency’s reputation, differentiates We. in the market and creates opportunities to drive growth. Working closely with the Global Head of Marketing and Business Development and the Global and Regional Executive Teams, this person will help We. operate as we would advise our best clients — developing a clear understanding of the market, our audiences, our competitive position and the areas where We. has the strongest right to lead. They will translate those insights into a distinctive global marketing strategy that determines where we focus, what we want to be known for and how we show up across thought leadership, content, social, earned media, events, digital, paid activation and business development. This requires a strategic marketer who can look across the agency and the broader communications landscape and identify the ideas, capabilities and points of view that genuinely differentiate We. - including our independence, our approach to communications, our intellectual capital, our people and our perspective on the forces reshaping our industry and our clients’ businesses. This is also a highly visible, hands-on leadership role. The VP must be equally comfortable setting the strategy and turning it into action - connecting strategy, audience insight, storytelling, go-to-market execution, AI and measurement to build a cohesive global marketing program. A critical part of the role will be building a more connected, sophisticated and AI-enabled global marketing engine. The VP will help We. identify and apply emerging AI capabilities to improve how the marketing organization works - from audience and market intelligence to content development, personalization, activation, optimization and measurement." Then "Responsibilities" heading followed by bullet list (each line starts with a bold phrase?). We'll convert each line to

. Responsibilities list: - Define We.’s global marketing strategy: Develop and continually evolve an all-up global marketing strategy grounded in We.’s business ambitions, market opportunity, competitive landscape and priority audiences. Establish the strategic choices that determine where We. focuses, what we want to be known for and how marketing can strengthen both reputation and growth. - Define and activate We.’s differentiation: Identify the areas where We. has the strongest and most credible right to lead - including our independence, capabilities, expertise, intellectual capital, culture and point of view - and translate those differentiators into a compelling market position and marketing agenda. - Operate as a strategic counselor to the agency: Bring the same strategic rigor and outside-in thinking to We.’s own marketing that we bring to our clients. Challenge assumptions, identify emerging opportunities and help leadership make deliberate choices about how We. builds relevance, reputation and competitive advantage. - Translate strategy into an integrated marketing program: Ensure We.’s global strategy provides the connective tissue across thought leadership, content, social, earned media, events, digital, paid activation and business development. Create clear priorities and guardrails that enable global and regional teams to execute consistently while allowing for market relevance. - Drive the global marketing program: Lead the day-to-day execution and performance of the strategy, translating priorities into clear audiences, programs, campaigns, activation plans and measurable outcomes. - Advance AI-enabled marketing: Help define and operationalize how We. uses AI across its marketing function. Identify practical opportunities to apply AI to audience intelligence, research, content development, personalization, campaign activation, optimization and measurement - building capabilities and ways of working that make the organization smarter, faster and more effective. - Strengthen We.’s go-to-market approach: Bring greater rigor to how We. identifies priority audiences and market opportunities and translates them into integrated marketing programs that support reputation, consideration and growth. - Turn audience and market insight into strategy: Develop a strong understanding of the forces shaping We.’s industry, clients, competitors and priority audiences. Use those insights to inform positioning, marketing priorities, thought leadership, messaging, channel strategy and investment decisions. - Set the thought leadership agenda: Determine where We. has a differentiated and credible point of view and establish a thought leadership strategy that reinforces the agency’s broader positioning. Partner with subject matter experts and leaders across the business to turn those areas into compelling platforms, perspectives and content. - Shape and activate the We. story: Determine the stories We. should be telling and how best to bring them to life across audiences, markets and channels. Ensure individual stories and campaigns reinforce a consistent and differentiated agency narrative. - Elevate We.’s social and digital presence: Translate the broader marketing and thought leadership strategy into a distinctive social strategy, particularly on LinkedIn. Bring greater audience insight, editorial discipline, experimentation and performance optimization to how We. shows up and engages. - Lead integrated marketing campaigns: Build programs that connect paid, owned, earned, social, digital and experiential channels rather than treating them as separate disciplines. Determine the right audiences, messages, content, channels and activation strategies to maximize impact. - Connect brand and demand: Develop marketing programs that strengthen We.’s reputation while creating greater connectivity between marketing, business development and growth. Partner with BD and sector leaders to identify priority audiences and opportunities and develop programs that move them from awareness to engagement. - Bring We.’s intellectual capital to market: Develop strategic positioning and activation plans around We.’s proprietary thinking and platforms, including Brands in Motion, Stories in Motion, Momentum and future agency IP, ensuring each supports the broader agency strategy and generates conversation, engagement and commercial value. - Support executive thought leadership: Partner with the CEO and other senior leaders to identify differentiated leadership platforms that reinforce We.’s overall market position and build both individual and agency reputation. - Build the marketing operating model: Establish the priorities, processes, roles, decision-making structures and ways of working needed to execute the global marketing strategy efficiently across a matrixed organization. Identify opportunities for AI and automation to streamline workflows and enable teams to spend more time on higher-value strategic and creative work. - Build AI capability across the team: Help marketing colleagues become confident and effective users of AI, establishing practical use cases, experimentation and shared ways of working that raise the capability of the broader organization. - Lead and develop the marketing team: Manage and coach agency and regional marketing colleagues, creating clear accountability, developing talent and building a high-performing, collaborative global team. - Measure what matters: Establish a clear measurement framework spanning brand, audience engagement, demand generation, pipeline influence and business impact. Use data, analytics and AI-enabled insights to understand whether the strategy is working and continually refine priorities and investment. Then "Qualifications" heading followed by bullet list: - 12+ years of senior marketing, go-to-market or communications experience, ideally within a global organization. - Proven ability to develop global marketing strategy, define differentiated positioning and translate it into integrated programs that drive measurable business outcomes. - Strong strategic counselor to senior executives, with excellent judgment, communication and storytelling skills. - Demonstrated experience applying AI and emerging technologies to marketing and driving practical adoption at scale. - Deep experience across integrated marketing, including thought leadership, content, social, digital, earned and paid channels. - Proven ability to lead high-performing teams and drive alignment and execution across complex, matrixed global organizations. Then "What Success Looks Like" paragraph(s). We'll incorporate as prose under maybe a

after Qualifications or as part of About the role? Probably after Qualifications as a separate section? But we don't have a heading for it; we could just put as a

after Qualifications without a heading. That's okay. Then "Compensation" heading? Actually the text: "CompensationThe base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location. Salary Range: $181,000 USD - $235,000 USD". We'll make a

Pay

and include that prose. Then "Benefits" heading: "Benefits As part of our commitment to the success and well-being of our team, regular employees working 20 hours or more per week are eligible for the following benefits:" then list bullet points. We need to format benefits list as

• . Benefits items: - Comprehensive benefits program including medical, dental, and vision coverage - Pretax accounts including HSA (company match), Medical & Dependent Care FSA - Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days - Short & Long-Term Disability, paid by company - Parental Leave, up to 12 weeks for birthing and non-birthing parent - Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition - Community Engagement, up to 24 hours - Bi-annual Wellness Credits, up to $300 per year - Support with home office equipment - Monthly Technology Credit (to offset internet / phone costs) - 401(k) Traditional and Roth options with company match - Learning and Development Programs for our employees We should drop the "Equal Opportunity:" line. Now construct HTML. We'll start with