Vice President Performance Media, Investment

Location: New York, NY – US based candidates only, no visa sponsorship available.

Compensation: $210,000 – $250,000 annually.

About the role

This role will support financial strategy, forecasting, and performance management initiatives that strengthen business visibility and decision-making. You will partner with executive leadership and cross-functional stakeholders to improve planning processes, financial discipline, controls, and resource allocation. The position offers the opportunity to influence enterprise performance and scalable financial operations within a Business Services environment.

Responsibilities

• Lead and mentor a distributed Media team across Canada and the US
• Drive integration of omnichannel media strategies across various channels
• Partner with Finance to optimize a new media billing platform
• Collaborate with various teams for cohesive media solutions
• Oversee end-to-end media campaign execution with internal teams and clients
• Support creation of reporting frameworks and client presentations
• Stay updated on omnichannel media trends and share insights

Qualifications

• 10+ years of full omnichannel media experience, especially in media investment strategy
• Financial category media experience with a focus on complex customer journeys
• Direct programmatic expertise and understanding of optimization and measurement
• Strong skills in managing budgets and driving ROI in media investments
• Deep knowledge of trafficking and ad-serving technologies across various channels
• Experience with industry research tools like eMarketer and Nielsen
• Comfortable with Google advertising products, including YouTube and Google Ads

Benefits

• Access to continued professional development and training opportunities
• Engagement with cutting-edge media technologies and strategies
• Collaborative work environment with leadership involvement in strategy
• Opportunities for market leadership and innovation in media solutions