Vice President Performance Media, Investment

About the role

As the VP, Performance Media, Investment, you are responsible for the leadership, management, and evolution of omnichannel media strategy. This includes financial category experience; integrated media planning; online and offline media investment; mobile marketing; search marketing; online advertising production; and both brand and performance marketing—all designed to maximize client business and marketing objectives. Your role is primarily focused on strategic oversight, omnichannel integration, and senior-level relationship building, with targeted tactical input as needed to the client aligned.

Responsibilities

• Lead and mentor a distributed Media team across Canada and the US
• Drive the integration of omnichannel media strategies across digital, social, search, programmatic, offline, and emerging channels
• Partner closely with Finance to onboard and optimize a new media billing platform
• Collaborate with Strategy, Creative, Marketing Science, and Client Services leadership to ensure cohesive, integrated media solutions
• Oversee end-to-end media campaign setup and execution, partnering with internal teams and clients to ensure all deliverables are aligned
• Support Marketing and Media Managers in the creation of reporting frameworks, management of insights, and development of client presentations
• Ensure accurate data delivery and oversee initial analyses for all media campaigns
• Provide senior-level insight into campaign performance, optimization opportunities, and investment recommendations
• Research and develop materials for integrated media plans, RFP responses, and new business presentations
• Evaluate, build, and maintain relationships across the publishing, ad tech, and emerging media ecosystem
• Stay informed on the latest trends in omnichannel media, digital innovation, and marketing technology, sharing guidance with internal teams
• Develop thought leadership and “Point of View” (POV) documents on new trends, platforms, or strategic opportunities
• Participate in new business pitches and present media strategies to prospective clients

Requirements

• 10+ years of full omnichannel media experience, with a strong foundation in media investment strategy across digital and offline channels
• Must-have: financial category media experience, including complex customer journeys and performance accountability
• Must-have: direct programmatic expertise, including platform strategy, optimization, and measurement
• Must-have: investment media experience, with a proven ability to manage budgets, optimize spend, and drive ROI
• Strong understanding of omnichannel media investment, including OOH, video, YouTube, and cross-channel attribution
• Proven ability to lead, inspire, and grow high-performing media teams
• Experience with eMarketer, Nielsen, comScore, and other industry research tools
• Familiarity with Google advertising products, including YouTube and Google Ads
• Deep understanding of the digital ecosystem and how channels work together to drive business outcomes
• Thorough knowledge of trafficking and ad-serving technologies across display, video, mobile, OOH, and emerging channels
• Passion for integrated media, innovation, and continuous improvement
• Flexibility and adaptability in a fast-paced environment
• Nice-to-have: software or technology category experience, particularly in financial services or SaaS marketing environments

Pay

New York: $210,000–$250,000