Senior Vice President Performance Media, Investment

Critical Mass is hiring a Senior Vice President (SVP), Performance Media, Investment to join our growing team.

About the role

As the SVP, Performance Media, Investment, you will serve as the senior-most investment leader on a marquee Financial Services account. You will report to agency C-suite leadership, set the overall investment vision, and own the client relationship at the executive level. You will be accountable for the performance of a full-funnel media portfolio. This is a highly visible, enterprise-level leadership role that requires equal parts strategic vision, marketplace authority, and executive presence.

Responsibilities

• Own the senior client relationship for a complex, high-spend Financial Services account at the CMO, VP Marketing, and Head of Media level
• Serve as the ultimate investment authority for the account — setting strategic direction, signing off on channel allocation, and ensuring all investment decisions ladder to client business outcomes
• Lead executive-level quarterly and annual investment reviews, marketplace briefings, and strategic planning sessions
• Anticipate client challenges before they surface, proactively bringing forward solutions, marketplace intelligence, and competitive insights
• Drive organic growth by identifying and championing expanded investment opportunities across the client's portfolio
• Execute full-funnel media investment across Paid Social, Programmatic Display & Video, Paid Search, CTV/OTT, Audio, and Emerging channels
• Support Upfront and Scatter marketplace negotiations across Linear TV, Streaming, and Digital Video in close collaboration with the SVP
• Stay ahead of marketplace trends, including Upfront/Newfront developments, audience buying shifts, and emerging ad tech, and bring forward implications for the client
• Evaluate, build, and maintain relationships across the publishing, ad tech, and emerging media ecosystem
• Ensure investment decisions comply with financial services regulatory requirements and brand safety standards
• Champion a performance-through-the-funnel investment approach, ensuring that every dollar — from awareness to acquisition — is tied to a measurable outcome
• Partner closely with Marketing Science to develop the measurement agenda for the account, including media mix modeling, incrementality testing, attribution frameworks, and first-party data strategy
• Drive the agency's 1PD and identity strategy with the client, including onboarding, activation, and compliance — particularly within the regulatory complexity of financial services
• Partner with Analytics, Data Science, and Technology leads to build proprietary measurement capabilities that differentiate the agency's offering
• Directly manage the VP of Media Investment, providing strategic direction, career development, and day-to-day leadership support
• Oversee and be accountable for the performance of the broader investment team across levels
• Build a team culture rooted in performance excellence, intellectual curiosity, and continuous development
• Partner with Talent and HR to recruit, retain, and develop top investment talent
• Represent the investment practice in agency-wide leadership forums and contribute to broader agency growth and new business efforts
• Serve as a senior voice in new business pitches, bringing marketplace credibility and investment expertise to prospective clients
• Build and maintain senior-level relationships with key media partners, platforms, and publishers
• Collaborate across Omnicom disciplines — Creative, Analytics, Technology, and Strategy — to deliver integrated, best-in-class work

Requirements

• 15+ years of media investment experience, with at least 5 years in senior leadership (VP or above) at a media agency or investment group
• Proven expertise managing enterprise-level media budgets ($100M+) across a complex, multi-channel and line of business portfolio
• Deep experience in performance marketing through the funnel — Paid Search, Paid Social, Programmatic — paired with strong command of brand-building channels
• Significant experience managing media for a Financial Services client (banking, insurance, wealth management, fintech, or credit cards) — understanding of FINRA, FDIC, and financial services compliance as it relates to media is strongly preferred
• Extensive Upfront and Newfront negotiation experience, with a track record of delivering value at scale
• Executive-level communication and presentation skills — able to command a room with CMOs, CFOs, and agency C-suite alike
• Deep fluency in the ad tech and data ecosystem — DSPs, CDPs, clean rooms, identity resolution, and first-party data activation
• Strong analytical acumen, with the ability to synthesize complex data (MMM, attribution, platform reporting) into clear, confident investment recommendations
• Track record of building and scaling measurement capabilities in partnership with Analytics and Data Science teams
• Experienced people leader with a demonstrated ability to develop VP-level talent and build high-performance teams
• Executive presence and credibility — able to represent the agency at the highest levels of client and industry relationships
• Collaborative and enterprise-minded — comfortable navigating the complexity of a large, matrixed holding company environment
• A builder: energized by creating processes, capabilities, and cultures that scale beyond a single account
• Experience with eMarketer, Media Radar, comScore, and other industry research tools
• Familiarity with Google advertising products, including YouTube and Google Ads
• Deep understanding of the digital ecosystem and how channels work together to drive business outcomes
• Thorough knowledge of trafficking and ad-serving technologies across display, video, mobile, OOH, and emerging channels

Pay

$225,000-$250,000

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.