Vice President Director, Media Investment

The Digitas Networked Experience Agency seeks a visionary VP/Director, Media Investment to lead strategic investments across various media channels. Reporting to the SVP, Investments Planning & Optimization, this role requires a proven track record in media planning and buying, coupled with strong analytical and interpersonal skills.

About the role

As a leader in media investment, you will oversee the work of channel specialists, manage workflow, and provide strategic guidance. Your responsibilities include building strong partnerships with media partners, managing client relationships, and driving campaign KPIs through innovative solutions and out-of-the-box thinking.

Responsibilities

• Partner with the marketplace to build relationships and support channel negotiations
• Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight, and ensuring operational excellence
• Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels
• Work alongside client finance partners to determine how best to spend their media dollars to drive outcomes
• Bring innovative solutions and out-of-the-box thinking to partners and clients
• Provide thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge
• Manage and maintain relationships with internal practice leads and full investment team
• Serve as champion of bespoke agency solutions and offerings to evolve client relationship
• Function as a point of escalation for clients and team members as needed
• Partner with channel teams in the creation, distribution and evaluation of RFPs in the marketplace
• Assess proposals and negotiate pricing, added value and more
• Create and lead channel teams on a holistic media plan and flow chart by partner with associated details (flighting, placements, targeting, cost, etc.)
• Lead cross-channel budget shift decisioning and recommendations
• Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel, and performance cross channel
• Work within teams to troubleshoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with cross-functional teams to appropriately communicate issues with clients
• Partner closely with Data & Analytics (DNA) on cross channel performance analysis and reporting
• Partner closely with DNA and channel teams on optimization recommendations and opportunities
• Partner closely with DNA and channel teams on learning agenda & test and learn strategies

Qualifications

• 10+ years of media planning and buying experience, with a strong foundation in media channel investment and activation
• Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
• Analytical background – comfort with data and numbers
• 5+ years of people managing experience, overseeing five or more reports in an account management/client services team
• Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners
• Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
• Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
• Able to package, merchandise, and sell in concepts and new opportunities
• Strategic thinking and able to see the bigger picture
• Self-starter with ability to work independently and in a collaborative team setting
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional Information

The Company is committed to fostering a diverse and inclusive workplace, offering robust and inclusive benefit programs and policies to support the evolving and diverse needs of its talent. The Company provides medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.