Vice President Marketing - MGM Grand Detroit

The Role

The Vice President of Marketing is responsible for providing Senior Executive leadership and direction to various marketing functions including Special Events, Database Marketing, Casino Marketing, VIP Services, Advertising Brand Management, Public Relations, and more. This role ensures all marketing activities align with the company's strategic business objectives, budget guidelines, mission statement, and service standards.

Responsibilities

• Serve as a key member of the Executive Committee team to support the Property President in the development and execution of the property’s Strategic Marketing plan
• Develop, monitor, and manage the annual Marketing Budget, P&L, and all related Marketing Expenses to ensure successful achievement of department and business financial objectives
• Establish customer segmentation strategy, marketing reinvestment, Test and Learn, Marketing calendar, player events and promotions, and other direct marketing programs, loyalty program strategy, all aspects of VIP Casino Marketing, Cross Property Marketing, and other marketing strategies and initiatives as required
• Collaborate and partner with the Commercial Group on the development of annual advertising plan including creative strategy, print and broadcast media to ensure alignment with company goals
• Oversee local relationships with media and sponsorship partners and play a lead role in negotiating local media and sponsorship contracts
• Lead and ensure collaboration and partnership with Marketing Analytics COE to drive a culture of continuous improvement and data-driven marketing
• Oversee the development, execution, and measurement of guest service standards within reporting operational departments consistent with the company service standards and brand attributes
• Provide leadership to the reporting divisions including creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment
• Collaborate and ensure marketing engagement and support of Business Unit needs including Slots, Table Games, Food and Beverage, Entertainment, Hotel, Convention Sales, Retail, and all other Operational units as required
• Ensure all reporting business units deliver standard service, aligning with the property's individual brand while supporting the One Company Culture of MGM Resorts International

Requirements

• Bachelor’s degree (preferred)
• At least six years of prior relevant experience
• At least ten years of experience in marketing, casino marketing, or a related field within a large hospitality or casino resort environment
• Demonstrated extensive management experience

Qualifications

• Proven ability to develop and execute marketing strategies that drive business results
• Strong leadership skills with the ability to collaborate and influence cross-functional teams
• Experience managing budgets and financials
• Excellent communication and interpersonal skills
• Ability to work effectively in a fast-paced, dynamic environment

Benefits & Perks

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

Are you ready to JOIN THE SHOW? Apply today!