Vice President Marketing

About The Role

Uniti Fiber is seeking a strategic, hands-on, and transformational marketing executive to serve as the senior leader responsible for the company’s full marketing and go-to-market function. This role will own the end-to-end marketing strategy and execution for the business, including internal and external marketing, brand, positioning, product marketing, demand generation, digital marketing, communications, sales enablement, customer lifecycle marketing, marketing operations, analytics, and agency management.

Reporting to the President of Sales, this executive will build and lead the marketing organization, define the company’s market story, and create a scalable go-to-market engine that drives revenue growth, market penetration, and brand strength. The ideal candidate is both a strategic architect and an execution-focused operator who can build from the ground up, lead cross-functional alignment, and deliver measurable business impact.

What You'll Do

• Develop and lead the overall marketing and go-to-market strategy for Uniti Fiber
• Build a high-performing marketing organization with clear structure, accountability, and performance expectations
• Define market segmentation, target audiences, ideal customer profiles, and value propositions
• Lead brand strategy, brand architecture, messaging, and positioning across all customer and stakeholder audiences
• Own product marketing, including launch planning, competitive differentiation, sales messaging, and commercialization strategy
• Design and execute integrated demand generation programs to drive awareness, lead generation, pipeline growth, and revenue
• Own digital marketing strategy and execution across web, paid media, SEO/SEM, content, email, and social channels
• Lead field and channel marketing initiatives that support direct and partner sales motions
• Own sales enablement strategy, including collateral, tools, messaging, training, and launch communications
• Lead external communications, public relations, thought leadership, and reputation-building efforts
• Develop customer marketing programs that support acquisition, onboarding, retention, upsell, and advocacy
• Establish the marketing operating model, including annual planning, budget management, KPI reporting, attribution, martech, and analytics
• Partner closely with Sales, Product, Operations, Finance, and executive leadership to align strategy and execution
• Manage agency and vendor relationships to maximize performance, efficiency, and return on investment

Minimum Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA or advanced degree preferred
• 15+ years of progressive marketing leadership experience, including executive ownership of a broad marketing function
• Proven experience leading both strategy and execution across brand, product marketing, demand generation, digital, and communications
• Strong track record of building or transforming marketing organizations and operating models
• Demonstrated success driving pipeline, revenue growth, market expansion, and customer engagement
• Experience in telecom, fiber, broadband, connectivity, technology, or similarly complex B2B growth environments strongly preferred
• Deep understanding of go-to-market planning, commercialization, and cross-functional execution
• Strong financial and analytical acumen, including budget ownership, forecasting, and performance measurement
• Exceptional communication, leadership, and stakeholder management skills
• Able to operate effectively in a fast-paced, evolving, high-accountability environment
• Leadership Profile: The successful candidate will be:
• A strategic thinker with strong commercial instincts
• A builder who can create structure, process, and momentum from the ground up
• A leader who can balance vision with operational discipline
• A collaborative executive who can influence across functions and levels
• A decisive, accountable operator with a bias for action
• A strong people leader who can attract, develop, and retain top talent

Suggested Direct Functional Ownership

• This role may oversee leadership across:
• Product Marketing and Go-to-Market
• Demand Generation and Digital Marketing
• Brand, Content, and Communications
• Field and Channel Marketing
• Sales Enablement
• Customer Marketing