Vice President Marketing

About the role

Time Doctor is hiring a VP of Marketing to own the pipeline and revenue funnels that fuel growth across a hybrid product-led and sales-led business: a profitable, global SaaS company with an established customer base (10k+ customers), two working revenue motions (PLG + Sales-Led), a next-generation AI product headed to market — and a mandate to build marketing as an AI-first function from the ground up. You'll report to the CEO, work closely with the CRO and growth team, and lead a lean team built for speed and leverage, not headcount.

Who we are

Time Doctor is a workforce analytics platform that provides distributed teams the visibility they need to improve trust and performance. We serve remote, hybrid, and outsourced/shared services organizations worldwide, especially in BPO, healthcare, and tech services. We're bootstrapped, profitable, and fully remote, with about 125 people across 30+ countries. We've built a durable business on customer revenue, not venture capital. Now we're scaling it.

The role

You'll lead all of marketing — demand generation, content, brand, product, customer and partner marketing — as one integrated function with one job: both revenue funnels full, always. Two things make this seat different from most VP Marketing roles:

• The motion. Time Doctor runs a true hybrid model: a self-serve funnel where users sign up, try, and buy on their own, and a sales-led funnel where marketing feeds and accelerates the sales team. You'll own both funnels and the handoffs between them, informed by real product usage and GTM data — across multiple major markets globally.
• The operating model. This is a building role. You'll design an AI-first marketing organization — building and orchestrating agents yourself, embedding them in daily operations, and scaling a lean team that does the same. You'll operate as a player/coach: setting strategy with the CEO and CRO, then executing alongside your team.

Who you are

• You wake up thinking about pipeline — new ways to solve hard marketing problems that drive revenue.
• Entrepreneurial and growth-obsessed: you're here to build a business, not run a department.
• You see revenue leaders as partners, not internal customers — working toward a shared company goal is what excites you.
• You move fast and take smart chances: experiment, learn, and fail fast — you'd rather try and miss than sit still.
• Today's marketing landscape energizes you, it doesn't scare you. You "nerd out" on the newest tools, tech, and best practices — and you're first to try them.
• You hold yourself to a simple standard: sales is fed and the funnel is full. Always.
• You've been coached, you seek out coaches, and you look for every edge you can get.
• You're competitive, hungry, and motivated by the work you do — you wake up excited to build every day.

What you'll own

• The number. You own filling both revenue funnels — New Business & Expansion pipeline for the sales team, and high-quality PQLs (engaged, ICP-fit trials) for the self-serve funnel, with direct accountability for cost of acquisition.
• Two funnels, one strategy. One integrated go-to-market across two motions. You decide how budget, channels, and messaging split between self-serve and sales-led to fill both funnels with quality revenue. Growth converts PQLs into activations; the CRO owns revenue. Your job: neither funnel is ever the reason we miss.
• Global positioning. How Time Doctor is positioned and differentiated across multiple major markets and ICP segments, in a competitive, trust-sensitive category.
• Brand and content. A content engine that drives organic growth, SEO/GEO and feeds every other marketing function.
• Product marketing. Positioning, launches, and sales enablement — including bringing our next-generation product to market in partnership with Product.
• Customer marketing. Expansion campaigns, lifecycle programs, advocacy, and customer stories that drive Net Revenue Retention.
• Partner marketing. Co-marketing programs, partner enablement, and campaigns that turn our partner ecosystem into a revenue source — integrations, resellers, and affiliates feeding both funnels.
• The AI-first operating model. Agents and automation embedded in daily marketing operations — demand gen, conversion, content, campaign ops, personalization, analysis, reporting — so a lean team outproduces a big one. You'll set the standard for how the whole company applies AI.
• The team. Hire, develop, and lead a lean team (currently ~4) across multiple time zones, and grow their AI fluency so they can build/scale their own agentic teams.
• The budget. Ownership of spend across channels, funnels, and markets, plus the contractors, freelancers, and martech stack that extend the team. Outside resources are leverage, not a crutch: every dollar you spend comes from a customer.

This role is NOT for you if…

• Your first instinct is to hire agencies and add headcount. We run lean by design — leverage comes from focus, systems, and AI — not staff.
• "AI experience" on your resume means your team uses ChatGPT sometimes. We need someone who has personally built and orchestrated agent workflows that ship real work and deliver real outcomes.
• You've only ever marketed to one motion. If you've done pure PLG or pure enterprise sales-led — but never both at once — this will be a hard job.
• You've only ever marketed to one market or region. We sell globally, across multiple major markets and segments.
• You optimize for vanity metrics and impressions. We optimize for pipeline, revenue, and cost of acquisition.
• You want to set strategy and delegate from a distance. This is a hands-on, in-the-work leadership role.

What a realistic week looks like

• A pipeline working session with the CRO.
• Reviewing a PQL routing experiment with the Growth team.
• Shipping an agent workflow that doubles demo requests — then teaching the team to build the next one.
• Rewriting the homepage conversion flow because you had a better idea.
• Inspecting the funnel and bringing an issue to brainstorm with the GTM leaders on your weekly call.
• Live collaboration during Eastern Time hours with your team, plus async updates for teammates in other time zones.
• Reporting pipeline, CAC, and funnel conversion to the Senior Leadership team with zero fluff.

Your experience

• 8+ years in B2B SaaS marketing, including senior leadership across multiple marketing functions.
• Ran marketing in a hybrid product-led + sales-led model — you can talk in detail about self-serve conversion AND sales pipeline generation, and how you made them reinforce each other.
• Brought a new product to market: you've led positioning, launch, and go-to-market for a significant new product or product generation — in this category or another.
• Served more than one major market, including global/international audiences — you've localized positioning, channels, and campaigns across regions.
• Direct, measurable ownership of pipeline, cost of acquisition, and revenue contribution — you know your numbers cold.
• Hands-on AI builder: you've personally designed and deployed agent workflows and automation in marketing operations, can name your stack, and can show what it shipped.
• Led lean, remote teams across time zones — effective both live and async.
• Resourceful operator: you've built growth without waiting for the perfect budget or team size.
• Comfortable hands-on with marketing automation, CRM, and analytics. HubSpot experience strongly preferred.
• Based in North America, with working hours that overlap Eastern Time.

Nice to have

• Background in workforce analytics, workforce/talent management, HR tech, or productivity software.
• Experience marketing to BPO/outsourcing, healthcare, or tech services buyers.
• Experience selling to mid-market customers with a global footprint.

How we'll measure success

• New Business & Expansion pipeline delivered to the sales team.
• PQL volume and quality — engaged, ICP-fit trials delivered to Growth.
• Cost of acquisition and overall marketing efficiency.
• Growth in organic traffic and LLM brand presence across our markets.
• Launches that drive new business, expansion and adoption.
• Retention and expansion influenced by customer marketing.
• More output per person because of the AI systems you've built — and a healthy, productive team that stays.

Why this role

• Participate in the upside. Competitive comp tied to company outcomes you help generate.
• Report directly to the CEO (a prior CMO) with a real seat at the leadership table.
• Profitable, growing company — your budget comes from customers, not a burn rate.
• A next-generation AI product to bring to market — with the launch playbook yours to write.
• Build the AI-first marketing playbook from the front, instead of inheriting someone else's.
• Fully remote and flexible — work with talented people in 30+ countries.
• Travel to some awesome places and work with some awesome people.