Vice President Marketing

About the role

The Vice President of Marketing serves as an innovative, creative, flexible, and future-focused executive leader who continuously evaluates emerging industry trends, evolving guest expectations, digital engagement opportunities, hospitality standards, entertainment trends, and competitive market conditions.

Responsibilities

• Oversee and be accountable for the performance and production of Database Marketing, iGaming, Casino Analysis, Advertising, Rewards Club, Guest Experience, Community Relations, Charitable Giving, Player Development, and Entertainment.
• Lead internal teams and external agencies in developing, protecting, and evolving the property's brand identity through direct mail, social media, digital platforms, television, print, radio, public relations, entertainment marketing, and emerging marketing channels.
• Serve as a catalyst for innovation by encouraging creative thinking, calculated risk-taking, continuous improvement, and the exploration of new ideas across all marketing, entertainment, guest experience, loyalty, and community-facing functions.
• Continuously identify, evaluate, and implement innovative marketing solutions that enhance the guest experience, strengthen brand loyalty, increase visitation, drive revenue growth, and differentiate Gun Lake Casino Resort within the gaming, hospitality, entertainment, and resort marketplace.
• Maintain a culture of creativity, innovation, continuous learning, adaptability, and data-informed decision-making within the marketing division.
• Utilize and/or acquire data to make informed business decisions while maintaining the financial and reputational success of the property.
• Apply analytics, guest insights, market research, competitive intelligence, and campaign performance metrics to guide marketing strategy, promotional planning, guest segmentation, loyalty development, advertising spend, and return on investment.
• Drive innovation in marketing strategies, guest engagement initiatives, loyalty programs, promotional execution, entertainment offerings, digital experiences, and resort-wide brand activation.

Qualifications

• Must be 21 years of age or older.
• Bachelor's Degree from an accredited four-year college or university in Marketing, Advertising, Business, Hospitality, Resort Management, Casino Management, or a related field required; MBA or Master's Degree strongly preferred.
• Minimum of ten (10) years of progressive leadership experience in gaming, hospitality, resort, entertainment, or destination marketing, including at least seven (7) years at the Director level or above within a large-scale casino resort, integrated resort, or destination hospitality environment.
• Experience in a Four Diamond or similarly recognized luxury resort environment strongly preferred.
• Experience in both Class III Indian Gaming, Commercial Gaming and iGaming preferred.
• Demonstrated success leading comprehensive marketing functions, including brand strategy, database marketing, loyalty programs, advertising, entertainment marketing, guest engagement, digital marketing, iGaming, player development, and promotional strategy within a complex gaming, hospitality, or resort environment.
• Proven track record of driving innovation through digital engagement strategies, guest experience enhancements, loyalty initiatives, mobile technologies, digital wallet integration, cashless gaming solutions, CRM platforms, marketing automation, artificial intelligence applications, and other technology-enabled solutions that deliver measurable business results.
• Demonstrated ability to anticipate and respond to emerging gaming, hospitality, entertainment, technology, and consumer trends, translating insights into innovative business strategies, competitive advantages, and revenue-generating opportunities.
• Strategic, innovative, and adaptable leader with a commitment to continuous learning, professional development, organizational agility, and staying current with evolving industry best practices, digital advancements, and Four Diamond service standards.
• Strong business acumen and analytical skills with the ability to leverage data, market intelligence, financial information, research methodologies, and quantitative analysis to drive strategic decision-making, revenue growth, and organizational performance.
• Demonstrated ability to define and solve complex business challenges, evaluate alternatives, exercise sound judgment, and lead long-range strategic planning, organizational growth initiatives, organizational change, and cross-functional execution.
• Highly organized and results-oriented with the ability to prioritize competing demands, manage multiple projects and deadlines, execute with urgency, and thrive in a fast-paced, evolving business environment.