Vice President Marketing
About the role
INTOO is seeking a strategic, creative, and results-driven marketing leader to lead our marketing function and help shape the future of career development and workforce transformation.
Responsibilities
- Develop and execute the company's integrated marketing strategy to drive awareness, demand generation, pipeline growth, and customer engagement.
- Lead, mentor, and develop a high-performing marketing team while managing external partners and agencies.
- Serve as a key cross-functional leader, aligning marketing initiatives with company goals and collaborating across departments.
- Own product marketing strategy, positioning, messaging, and competitive differentiation.
- Partner with product and leadership teams to provide market feedback, influence product direction, and develop successful launch strategies.
- Create compelling sales and customer-facing materials that bring our value proposition to life.
- Drive lead generation strategy across channels, including PPC, paid media, webinars, partnerships, events, and emerging opportunities.
- Partner closely with the SDR team to refine messaging, improve conversion, and maximize pipeline impact.
- Identify and develop new lead gen opportunities, growth channels, and innovative demand generation strategies.
- Lead content strategy across written, visual, and video formats.
- Oversee creative direction to ensure a strong, consistent brand experience.
- Manage INTOO's webinar program, including content strategy, topic development, and execution.
- Drive organic social media strategy and thought leadership initiatives.
- Lead PR efforts, building awareness and credibility through earned media opportunities.
- Conduct market research and competitive intelligence to identify trends and opportunities.
- Own marketing analytics, reporting, and budget management, ensuring investments drive measurable business outcomes.
- Act as a global brand representative and ambassador for INTOO internally with our US team and among our parent company Gi Group’s broader global community of marketers.
- Equip sales teams with the messaging, content, tools, and insights they need to engage prospects and win business.
- Create alignment between marketing and sales efforts to improve performance across the funnel.
- Champion the thoughtful adoption and experimentation of AI across the marketing organization to improve productivity, accelerate execution, and unlock new capabilities.
- Identify, test, and implement AI-powered workflows within the marketing tech stack to help the team work smarter without adding unnecessary complexity.
- Leverage AI best practices for content creation, research, campaign development, reporting, personalization, and operational efficiency while maintaining brand quality and authenticity.
Qualifications
- Proven experience building, mentoring, and developing teams across a range of experience levels.
- Ability to inspire, coach, and elevate both internal team members and external partners.
- Strong cross-functional leadership skills with a collaborative, solutions-oriented mindset.
- Strong experience across several areas of B2B marketing, including demand generation, content, brand, product marketing, or sales enablement, with a desire to continue expanding your expertise.
- Exceptional written and verbal communication skills.
- Strong business acumen and analytical thinking, with the ability to translate data into action.
- A sharp eye for design, branding, and storytelling.
- Comfortable operating in fast-moving environments where not everything is fully defined.
- Naturally curious, experimental, and eager to test new ideas.
- Creative thinker who enjoys finding fresh, unexpected ways to tell stories, reach audiences, and drive results.
- Enthusiasm for emerging marketing technologies, including AI and automation.
- Proven ability to evaluate and implement tools and workflows that increase team effectiveness and efficiency.
- Practical understanding of how AI can enhance marketing outcomes across content, demand generation, analytics, research, and operations.
Benefits
- Medical, Vision, Dental, LTD/STD, Paid Life Insurance, Pet Insurance and 401(k)
- Telemedicine and Well-Being Resources
- Work from-home stipend to help you succeed in a remote environment
- 100% Remote
- Career Development Resources
Pay
Details TBD
Schedule
Details TBD
What makes you successful?
- Leadership & Management: Proven experience building, mentoring, and developing teams across a range of experience levels. Ability to inspire, coach, and elevate both internal team members and external partners. Strong cross-functional leadership skills with a collaborative, solutions-oriented mindset.
- Marketing Expertise: Strong experience across several areas of B2B marketing, including demand generation, content, brand, product marketing, or sales enablement, with a desire to continue expanding your expertise. Exceptional written and verbal communication skills. Strong business acumen and analytical thinking, with the ability to translate data into action.
- Creative & Growth Mindset: Sharp eye for design, branding, and storytelling. Comfortable operating in fast-moving environments where not everything is fully defined. Naturally curious, experimental, and eager to test new ideas. Creative thinker who enjoys finding fresh, unexpected ways to tell stories, reach audiences, and drive results.
- Technology & Innovation: Enthusiasm for emerging marketing technologies, including AI and automation. Proven ability to evaluate and implement tools and workflows that increase team effectiveness and efficiency. Practical understanding of how AI can enhance marketing outcomes across content, demand generation, analytics, research, and operations.
Why INTOO?
At INTOO, we're helping organizations and individuals navigate some of the most important moments in their professional journeys. You'll have the opportunity to shape our growth strategy, influence the future of our products and brand, and make a meaningful impact on the lives of people around the world.
ABOUT INTOO
Our Values include SPEED/INNOVATION/COLLABORATION/CARING. Develop careers. Nurture your talent. At INTOO, our Global Outplacement Practice flagship for Gi Group Holding, we believe developing the careers of people is what ultimately drives the success of our business. We take a long-term view of careers and help people identify what success looks like now and in the future. We know that helping individuals find the right career path is about developing a positive mindset, building confidence, and giving people control over their own choices. That’s why we take the time to understand every candidate’s priorities and career aspirations before providing bespoke outplacement and career coaching support along with expert advice, tools, and guidance to help them quickly reconnect with their chosen career. Being part of the team, our team supports workforce transformation by helping candidates become the best version of themselves and providing them with the skills they need to be employable. Join us and you can make a real difference by designing and delivering hi-touch, customized solutions for business leaders, managers and employees that help enhance their performance and careers. Together, we can show employees how to take ownership of their development and create an empowered workforce that’s ready for the future.
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Learn more by visiting ABOUT INTOO and follow us on social.