Vice President Marketing

PlanITROI · United States · Yesterday

RemoteRemoteInformation TechnologyFull-time

Website Strategy & Rebuild

Lead the end-to-end rebuild: positioning, architecture, copy, navigation, launch. Audit current messaging, SEO/GEO/AEO structure, and conversion performance. Own the roadmap and every resource through launch.

Thought Leadership & PR

Build PlanITROI and its executives into authoritative voices in Modern Lifecycle Asset Management. Develop relationships with Gartner, IAITAM, and key publications. Run a PR program that earns consistent coverage, bylines, and speaking opportunities.

Inbound Marketing & Digital Visibility

Architect the full inbound engine: content, SEO, GEO, AEO, lead magnets, landing pages, nurture flows. Ensure PlanITROI shows up in AI tools like ChatGPT, Claude, and Perplexity, where buyers now start vendor research. Align inbound with existing outbound motions (Apollo, Salesforce, Callers AI, ABM). Build a sales-ready content library: white papers, case studies, decks, one-pagers

Brand Strategy & Messaging

Operationalize voice, messaging hierarchy, and positioning across every channel. Ensure consistency for every audience: buyers, partners, candidates, media. Activate the Digital Dreams story as a competitive differentiator

Executive Presence & Events

Build a quarterly executive roundtable series for VP/C-suite IT and ITAM decision-makers. Build executive profiles so leaders are invited to speak, not just attend.

Team & Vendor Management

Build a lean, high-output marketing function, deciding deliberately when to hire, freelance, or engage agencies. Hold every resource to hard deadlines and measurable outcomes. Flag capacity gaps with costed solutions, not just observations.