Vice President Marketing

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and drive the combined revenue portfolio across single tickets, subscriptions, and membership giving; set annual marketing strategy and manage budgets to maximize return across all channels.
• In partnership with the VP of Revenue Operations, translate sales pacing, patron data, and campaign analytics into real-time strategy adjustments that protect and grow revenue goals.
• Partner with the VP of Artistic Planning and the Creative Director to develop season positioning and campaign narratives that make a credible, emotionally resonant case for the BSO’s programs and products.
• Contribute to organizational content strategy development by working closely with the Creative Director, Marketing Content Manager, and Communications team, ensuring that content across channels reflects both campaign priorities and the BSO's broader mission of connecting audiences to music.
• Coordinate with PR and Communications to align go-to-market timing, messaging, and integrated campaign efforts across earned media, social media, and paid channels. Drive Ticket Revenue
• Lead end-to-end single ticket marketing strategy across digital, direct mail, email, programmatic, broadcast, and outdoor channels — building campaigns that create genuine demand and convert new audiences.
• Manage agency and vendor relationships to build high-performing campaigns; own media strategy, performance benchmarks, and ROI accountability.
• Direct audience development and prospecting programs that introduce the BSO to people who don't yet know what they're missing.
• Collaborate with the Associate Director of Group Engagement on promotional activities, cultivation programs and partnerships that drive group ticket sales and build institutional relationships with new audience segments.
• Provide direction to the Director of Subscriptions, Lifecycle Marketing, ensuring subscription acquisition, retention, win-back, and upgrade campaigns resonate with key strategic segments.
• Provide direction to the Director of Membership, aligning campaigns and membership marketing efforts with the BSO's patron lifecycle so that the ask for philanthropic support feels like a natural extension of a patron's relationship with the BSO.
• Champion the full patron continuum, from first concert to loyal subscriber to invested donor, with data-informed innovation and best practices.
• Directly supervise the Director of Subscriptions, Lifecycle Marketing and the Director of Membership; establish clear goals, provide guidance, and cultivate a team culture grounded in curiosity, patron-centricity, and accountability.
• Collaborate cross-functionally with Patron Support, Advancement, and Artistic & Events teams to align communications and deliver a patron experience that reflects the quality of what happens on stage.
• Represent the marketing function in senior leadership meetings and board presentations; serve as the BSO's primary contact for key agency and vendor partners.

  QUALIFICATIONS AND CAPABILITIES

  • 10+ years of progressive marketing experience, including at least 3 years in a senior leadership role with significant revenue responsibility
  • Experience in arts, entertainment, or nonprofit/cultural institution marketing strongly preferred, with knowledge of orchestral or classical music landscape a meaningful plus
  • Proficiency with CRM systems (Tessitura preferred) and digital analytics tools required
  • Strong writing and editing skills, with the ability to provide clear creative and campaign direction
  • Experience working with a CMS, preferably with an e-commerce website
  • Experience with social media marketing and advertising
  • Highly organized, methodical, and process-driven
  • Experience with leading project management using a system similar to Asana preferred
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Must be a team player with strong communication skills and the ability to create executive-facing reports/updates
  • Must be willing to work some evenings and weekends during concerts, as scheduled.

    COMPENSATION AND BENEFITS

    • Competitive salary negotiable, commensurate with qualifications and experience
    • Health insurance: three options to choose from; all at low cost to the employee
    • Dental, Life and Long-Term Disability Insurance, paid entirely by the BSO
    • Generous paid time off, including annual, personal and sick leave
    • Two 403(b) plan options
    • Health Savings Account
    • Flexible Spending Accounts, including Medical and Dependent Care
    • Employee Assistance Program
    • Free and/or discounted tickets to BSO concerts
    • Hybrid work schedule
    • SALARY: Salary range is $115,000-$125,000 commensurate with experience, expertise and other qualifying factors.