Vice President, Earned Media

About the role

Zeno Group is seeking a Vice President, Earned Media to join our dynamic team. This role requires a proven track record in securing high-profile media coverage, a strong network of media contacts, and a strategic approach to media planning and execution.

Responsibilities

• Support the development and execution of client storytelling in earned media
• Work in the trenches with media to deliver results across the board, securing media coverage
• Build and maintain a strong roster of top-tier and cross-category media contacts
• Lead the media network at Zeno, educating colleagues on earned media best practices and the changing media landscape
• Conceptualize media-worthy stories and weigh in on what is considered "mediable"
• Make clear, convincing presentations to clients and senior leaders
• Multi-task and juggle different client projects and internal Zeno priorities
• Show a leading-edge knowledge of how media works today and have a point of view on the future of earned media

Requirements

• At least 10+ years of experience at an agency or in-house, with primary expertise in business media
• A robust portfolio of secured recent media coverage across national, local, broadcast, print, and online mediums
• An ability to conceptualize media-worthy stories from initial ideas and brainstorms
• Demonstrated excellent writing and editorial skills
• An innate and natural ability to multi-task and juggle different client projects and internal Zeno priorities
• A leading-edge knowledge of how media works today and a point of view on the future of earned media as a tool within the communicator's toolkit

Qualifications

• Solution-oriented, collaborative, go-getter mentality

Skills

• Strategic and creative thinking
• Media strategy development and execution
• Media pitch and delivery
• Media contacts management
• Client relationship management

Benefits

• Pay Range: $130,000-$ 150,000 USD/yr.
• Healthy, happy employees make Zeno better, so we have programs that support physical, mental, and financial wellness.
• We offer a variety of medical, dental, and vision insurance with prescription plans, as well as short and long-term disability.
• The Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program.
• Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support.
• We offer a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance, and free access to a certified financial coach.
• We provide a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.

Pay & Benefits

• Level 08: An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.
• The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

About Zeno Group

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRWeek Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.