Vice President, Digital Investment

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and a wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural, and future-proofed data capabilities.

About the role

This position requires a highly motivated, strategic leader to drive digital investment strategy and execution with a focus on advanced video activation — including OTT, CTV, and addressable video — alongside programmatic best practices. The Vice President, Digital Investment will develop and activate digital strategic plans across video, display, social, and emerging channels, with a strong emphasis on programmatic activation and advanced video targeting strategies. This individual will champion Zenith’s vision of Live ROI, serve as a strategic thought leader on audience-first video strategies, and manage a team of direct reports to deliver best-in-class campaign performance.

Responsibilities

• Lead digital investment strategy and implementation for client accounts, with a primary focus on video activation (OTT, CTV, addressable, online video) and programmatic channels
• Develop and articulate advanced video targeting strategies that align audience data with premium video inventory to drive measurable client outcomes
• Serve as a strategic thought leader on the evolving digital video landscape, including emerging platforms, ad tech innovations, and audience-first planning approaches
• Oversee programmatic activation across display, video, social, and mobile, ensuring best-in-class execution and optimization
• Partner with Precision and PMX teams to integrate data-driven audience strategies, leveraging DSPs, CDPs, and DMPs to enhance targeting and performance
• Manage vendor and platform relationships to identify first-to-market video and programmatic opportunities that deliver on client business objectives
• Assume accountability for digital investment output, ensuring accurate and best-in-class planning recommendations across channel mix and budget allocation
• Craft knowledgeable and relevant POVs that assess media opportunities — particularly in the video and programmatic space — and place appropriate value
• Draw actionable insights from syndicated data, research tools (Nielsen, Comscore), and campaign analytics to inform strategic recommendations
• Create dynamic presentations that effectively communicate video strategy, programmatic performance, and investment rationale to clients
• Manage and mentor a team of digital investment professionals, driving continued growth in skills and knowledge across video, programmatic, and emerging channels
• Continuously identify opportunities to evolve how programmatic activation and advanced video strategies are adopted across Zenith
• Deliver thought leadership to clients and internal teams on the intersection of video, data, and technology

Qualifications

• B.A. or B.S. in Marketing, Advertising, or related field; MBA preferred
• 10+ years of digital media buying/planning experience, with demonstrated expertise in video (OTT, CTV, addressable) and programmatic activation
• 5+ years of people management experience, with a track record of developing high-performing teams
• Deep understanding of the programmatic ecosystem including DSPs, CDPs, DMPs, and exchange-based media buying
• Strong knowledge of the OTT/CTV landscape, including platform capabilities, measurement frameworks, and audience targeting methodologies
• Experience planning and activating digital campaigns across both B2C and B2B verticals, with the ability to confidently present strategies to senior client stakeholders
• Programmatic marketing subject matter expertise with a strategic vision for how programmatic integrates into holistic digital investment plans
• Excellent interpersonal, verbal, written communication, and presentation skills
• Strong analytical, research, and quantitative skills with the ability to translate data into actionable strategy
• Advanced Excel and PowerPoint skills (formulas, v-lookups, pivot tables, conditional formatting)
• Experience with ad serving platforms, trafficking workflows, and campaign management tools (e.g., Prisma, DCM/Campaign Manager)
• Experience with research tools such as Nielsen and Comscore preferred
• Intelligent, entrepreneurial mindset with strong interpersonal skills and work ethic

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes:

• Medical coverage, dental, and vision
• Disability insurance
• 401K retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

Compensation range: USD $149,340.00 - USD $199,900.00 annually. This role may also be eligible for bonus or incentive compensation.