Vice President, Digital

About the role

We’re looking for a Vice President, Digital for MSL’s Consumer Brands practice in Chicago. As an integral member of the team, you will lead social and influencer strategy and execution across Consumer Brands accounts. We seek an ambitious, digitally native, and social-obsessed leader who understands how ideas move today: across platforms, influencers, communities, paid amplification, earned conversation, and culture.

Responsibilities

• Turn culture, influencer, and platform behavior into social-first ideas that get people talking, sharing, searching, and acting.
• Lead the development of social and influencer strategies that align with client business goals and connect earned, owned, paid, and shared channels into one clear ecosystem.
• Create social-first ideas and programs designed to travel across platforms, influencers, communities, and earned media, helping brands move from content to conversation.
• Bring a relentless focus on culture, identifying emerging conversations, platform behaviors, influencers, and consumer shifts that can create opportunities for brands to show up with relevance.
• Translate platform best practices, audience behaviors, content formats, and algorithm shifts into smart client counsel, creative briefs, and activation plans.
• Identify emerging cultural conversations, consumer behaviors, and platform trends, helping clients enter relevant conversations rather than simply react to them.
• Lead the development and execution of innovative, results-oriented influencer and social programs that compel consumers to action and drive business results.
• Identify the right mix of influencers, creators, platform-native talent, brand ambassadors, and emerging voices to give ideas credibility, scale, and cultural relevance.
• Partner closely with earned media, creative, strategy, paid, analytics, and client teams to create social-first ideas that are integrated, measurable, and built to perform across the PESO ecosystem.
• Stay current with social platforms, influencer marketing, AI-enabled discovery, emerging technologies, and digital culture to proactively bring forward new opportunities for clients and teams.
• Use data, analytics, and platform performance to measure success, optimize campaigns in real time, and connect social and influencer impact to conversation, influence, discovery, and business outcomes.
• Challenge teams to test new formats, platforms, influencer models, and emerging technologies, helping clients stay ahead of rapidly changing consumer behaviors and digital trends.
• Lead and mentor digital team members, fostering a culture of creativity, experimentation, collaboration, and excellence while helping build digital fluency across the broader Consumer Brands practice.

Qualifications

• 8-10+ years of experience in digital, social, influencer marketing, or communications within a consumer-focused agency or brand environment.
• B.A./B.S. in Public Relations, Communications, Marketing, or a related discipline.
• Digital native who lives and breathes social, with a strong understanding of how platforms, influencers, communities, and content behaviors shape culture and consumer attention.
• Deep understanding of the evolving influencer landscape, including celebrities, creators, social influencers, brand ambassadors, platform-native voices, and emerging cultural voices.
• Lead the integration of AI-powered discovery into social and influencer strategies, understanding how platforms, influencers, earned media, and brand content influence visibility across search, LLMs, and emerging consumer discovery behaviors.
• Strong understanding of platform best practices across major and emerging social channels, with the ability to translate trends, formats, and behaviors into strategic recommendations for brands.
• Proven ability to develop social-first and influencer-led ideas that travel across earned, owned, paid, and shared channels and connect creativity to measurable impact.
• Experience working with cross-discipline teams, including earned media, creative, strategy, paid media, analytics, and partner agencies, to develop comprehensive integrated campaigns with social at the center.
• Strong analytical skills and experience using social, influencer, and digital analytics tools to evaluate performance, optimize activations, and inform client counsel.
• Proven experience leading teams and client programs with strong time management, leadership, mentoring, collaboration, and client relationship skills.
• Proven experience in the Consumer Brands space and a strong pulse on consumer culture, social trends, and industry sector events.
• Excellent verbal and written communications skills, with the ability to develop and present compelling strategies, briefs, and client proposals.

Benefits

• Medical coverage, dental, and vision insurance.
• Disability and 401K plans.
• Parental and family care leave, family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $129,485.00 - USD $186,060.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.