Vice President, Commercial Growth

About the role

Vice President of Commercial Growth will work closely with the Chief Executive Officer to spearhead the development and execution of the organization’s initiatives.

Responsibilities

• Oversee the scheduling, assignments, and daily workflow of subordinate staff in the department.
• Conduct constructive and timely performance evaluations.
• Handle discipline and termination of employees in accordance with company policy.
• Identify and plan differentiated and impactful marketing strategies and materials.
• Increase brand awareness through development and implementation of a cohesive marketing plan.
• Drive the implementation of marketing campaigns that meet business objectives and drive leads.
• Maintain brand standards and ensure compliance across all marketing and communication channels.
• Direct and support market research collection, analysis, and interpretation of market data for short and long-term market forecasts and reports.
• Work closely with the Operations Teams to align strategies and execution of marketing promotions.
• Manage relationships with all marketing partners, franchisors, agencies and Direct Marketing Area’s (DMA).
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies.
• Build long-term relationships with employees, clients, government officials and stakeholders.
• Build, manage and coach a high-performing marketing team.
• Performs other duties as assigned.

Requirements

• Proven work in a senior role such as Marketing Director, VP of Marketing or similar.
• Experience in the design and implementation of successful marketing campaign(s).
• Excellent leadership, communication, analytical and project management skills.
• Great decision-making skills and the ability to make difficult decisions.
• Excellent time management skills with a proven ability to meet deadlines.
• Ability to act with integrity, professionalism, and confidentiality.
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.
• Must be able to access and navigate each department at the organization’s facilities.

Qualifications

• Bachelor’s or Master’s degree in marketing or related discipline.
• 10+ years of marketing experience, preferably in related industry.
• 5+ years of marketing leadership experience.