Vice President, Client Marketing – Global Private Wealth

Core Responsibilities

Lead the marketing partnership with GPW Investor Relations and regional distribution leadership.

Align campaign priorities and execution plans to fundraising objectives and pipeline needs.

Translate segmentation strategy and commercial priorities into actionable marketing plans, audience targeting, and campaign sequencing.

Own the global campaign calendar targeting wealth audiences.

Develop and implement integrated campaigns with a digital center of gravity (email, web, paid, virtual programs).

Ensure campaigns are properly targeted, sequenced, and measured in alignment with defined audience segments and fundraising priorities.

Lead strategy and coordination of webinars, virtual programs, partner initiatives, sponsorships, and selective in-person events aligned to distribution priorities.

Integrate events and sponsorships into broader campaign strategies, including pre-event targeting and post-event follow-up.

Ensure presentation materials, event collateral, and communications directly support pipeline development and client engagement.

Define required communications and materials across the prospect-to-client lifecycle.

Ensure client-facing teams are equipped with accurate, current collateral to support prospecting, onboarding, and ongoing engagement.

Incorporate field feedback into ongoing refinement of campaigns and materials.

Establish and manage the client marketing operating model, including intake, prioritization, execution oversight, and reporting.

Oversee campaign and collateral workflows through required review and compliance processes.

Deliver structured performance reporting and insights to marketing and distribution leadership.

Build and lead a Client Marketing team for Global Private Wealth.

Partner closely with international and corporate marketing teams to deliver consistent execution across regions while respecting local requirements.

Set standards for campaign execution, event / sponsorship coordination, and lifecycle collateral globally.

Qualifications

• 12–15+ years of experience in global wealth or intermediary distribution marketing within asset management, alternatives, wealth platforms, or adjacent sectors.
• Demonstrated experience translating commercial strategy and segmentation into targeted campaigns and measurable marketing outcomes.
• Proven track record leading wealth-focused campaigns, events / sponsorships, and sales-support collateral.
• Strong digital marketing fluency and experience delivering multi-channel campaigns.
• Experience partnering closely with IR, commercial, or distribution leadership.
• Proven leadership experience and ability to operate effectively across regions and time zones.
• Private markets and alternatives experience preferred; familiarity with evergreen structures a plus.
• Strong stakeholder management skills and executive presence.

Pay

Base Salary Range: $200,000.00 - $225,000.00

This USD base salary range represents only one component of total compensation for this role and is provided in accordance with local requirements.