Vice President, Private Wealth Product Marketing

The Opportunity

As the Vice President, Private Wealth Product Marketing, you will be a key member of our marketing team, helping to launch new products, contribute to the continual improvement of existing products, and service clients and prospects. You will be a critical partner in communicating Hamilton Lane’s private markets investment process and value, and you will serve as the project manager for new and existing funds for all Hamilton Lane Evergreen funds.

You will build, communicate, track and measure the product marketing framework, plans and practices and work closely with Marketing colleagues to develop, refine and implement effective product marketing strategy, positioning, messaging materials, sales tools, and marketing communications across all channels.

Your Responsibilities

• Deliver the end-to-end product marketing process on-time, on-budget, and on-spec, including the marketing plan, the business plan, and the detailed project plan
• Cook regularly with internal stakeholders and subject matter experts (Business Development, Portfolio Management, Legal and Compliance, Operations, Technology) to help drive the project plan
• Lead regular meetings, including scheduling, summaries, and action items and the associated follow-up
• Follow through post-launch to collect data, refine processes and products, and communicate findings
• Develop strategy for project positioning by working closely with investment team, marketing, and product managers
• Contribute to marketing plans and materials in support of new product development or major product changes, including: messaging document, thought leadership, presentations, brochures, website and social content, etc
• "Connect the dots" across known and unknown contributors and variables and identify and incorporate news information
• Ensure a high level of communication around investment product development and changes to existing funds and platforms; proactively manage active dialogue
• Serve as a point of contact for internal stakeholders and subject matter for all product marketing matters
• Remain up to date on the market and competitive landscape, and Hamilton Lane’s competitive positioning, pricing, strategy, unique selling proposition, etc.

Your Background

• 8-12+ years in a marketing, consulting, or a strategy-related role in Financial Services
• Strong academic credentials. Undergraduate degree is required; MBA and/or other advanced degree is helpful
• Well-versed in private equity businesses, portfolio management process, private market players (GPs, LPs, investment firms, platforms), Fundraising and Marketing Client Engagement practices and processes
• Proven track record and passion for creating compelling Go-to-Market product strategies and marketing materials that align with market needs
• Solutions-driven self-starter with the ability to manage multiple initiatives simultaneously and work well under pressure and with tight deadlines
• Poloished and diplomatic executive presence, experience delivering complex projects with flawless execution and strong results
• Strong analytical skillset with high level of intellectual curiosity to drive differentiated insights
• Able to quickly build trust and credibility within a non-hierarchical, matrixed and driven organization
• Enthusiastic, positive, proactive, can-do team player with commitment to working in a friendly, entrepreneurial, team environment
• Excellent presentation, verbal and written communication skills, including experience writing product messaging, communications, and presentations

Benefits

• Enhancing Your Physical and Emotional Health
• Developing Your Career
• Supporting Your Family & Community
• Safeguarding Your Financial Wellbeing