Vice President - Channel Marketing - Private Wealth

The Opportunity

We're hiring a Vice President, Wealth Management Marketing to own the marketing strategy and execution for the private wealth channel in the Americas. You'll set the go-to-market strategy across RIAs, independent broker-dealers, wirehouses, and private banks, and be accountable for driving measurable impact against it not just awareness, but conversion and client acquisition.

Your Responsibilities

• Own the marketing strategy for the Americas private wealth channel across all client touchpoints, with the goal of expanding Hamilton Lane's reach, deepening client relationships, and acquiring new clients
• Translate distribution priorities into a clear marketing plan: audience segmentation (RIAs, IBDs, wirehouses, family offices), campaign calendar, content strategy, and channel mix
• Define how Hamilton Lane's brand and value proposition show up distinctly in the wealth channel
• Drive channel strategy; how paid, owned, and earned work together to build the brand and drive business objectives
• Lead integrated campaigns for fund launches, share class expansions, and Evergreen product milestones, spanning digital, content, events, and advisor-facing tools
• Partner with product and marketing teams on thought leadership, market commentary, and educational content that helps advisors talk to clients about private markets
• Own the advisor- and client-facing content and materials that support the sales process
• Build repeatable playbooks for new fund launches and product placements across channel partners
• Serve as the primary marketing partner to the private wealth sales organization — wholesalers, internal sales, and key account teams — building the tools, content, and campaigns that make them more effective in the field
• Partner with the Head of Private Wealth and regional sales leadership to identify where marketing can move the needle on conversion, not just awareness

Your Background

• 7+ years of marketing experience, with meaningful time in private markets, alternative investments, or broader asset/wealth management
• Direct experience marketing to financial advisors, RIAs, or the wealth management channel
• You understand how advisors make decisions and what moves them
• A track record of owning integrated campaigns end-to-end: strategy through execution, across content, digital, and events
• A self-starter who spots the opportunity before being asked and figures out how to get it done
• Strong analytical skills, with the ability to turn data into clear recommendations rather than just reporting on it
• Sharp writing and communication instincts; you can translate complex investment concepts (Evergreen structures, drawdown vehicles, GP/LP economics) into content that resonates with advisors and their clients
• Fluency with marketing technology platforms (e.g., CRM, digital marketing tools, Seismic)
• A builder's mindset with genuine enthusiasm for shaping a growing strategy, not just running an established playbook

Benefits

• Enhancing Your Physical and Emotional Health
• Developing Your Career
• Supporting Your Family & Community
• Safeguarding Your Financial Wellbeing