Vice President, Brand & Commercial Strategy

About the role

This role is based at our corporate office in McLean, VA. This is your chance to be part of an in-house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, for all of Hilton's unique brands!

Responsibilities

• Lead the strategic direction of Hilton's brand portfolio, ensuring alignment with enterprise priorities, customer experience and long-term growth objectives.
• Develop long-term commercial strategies inclusive of key organization objectives that deliver sustained RevPAR Index gains, and market share growth, including key areas of distribution and technology.
• Guide analysis of customer experience across brands, identifying actionable opportunities to strengthen positioning and drive commercial performance.
• Oversee competitive brand intelligence and market trend analysis to inform brand strategies, portfolio decisions, and growth opportunities.
• Drive the annual planning and budgeting process, including prioritization of initiatives that maximize ROI and align with enterprise goals.
• Evaluate new business opportunities, brand extensions, and cross-brand programs through financial modeling, market sizing, and strategic fit assessments.
• Establish scalable tools, frameworks, and planning processes that enable consistent, data-driven decision-making across the Brands organization, particularly as it relates to the emphasis on owner profitability and growth.
• Anticipate and remove roadblocks across strategic initiatives, ensuring effective execution from planning through delivery.
• Champion a cross-functional mindset by aligning strategies with revenue growth, guest experience, profitability, and owner value.
• Lead partnership evaluation for Select by Hilton and oversee those on-going relationships as appropriate.

Qualifications

• Ten (10) years of experience in hospitality or related industries.
• Four (4) years of leading projects with multiple partners and teams.
• Four (4) years of management experience.
• Willing to travel up to 20%.

What It Takes to Make the Stay You Have

• Minimum qualifications: Ten (10) years of experience in hospitality or related industries. Four (4) years of leading projects with multiple partners and teams. Four (4) years of management experience. Willing to travel up to 20%.
• Useful qualifications: Two (2) years of experience developing annual plans, corporate budgets, narratives, project planning, forecasts, and strategic roadmaps for large enterprise. On-property hotel operations experience. BA/BS/Bachelor's Degree or equivalent on the job experience.

About Us

Join an Award-Winning Workplace Culture At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel. Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.

About The Team

How We'll Help You Thrive Benefits At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program.
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future.
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents.
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones.
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care.
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP).
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most.
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered.
• Financial security for your future – Our retirement plans make it easier to save for what’s next.