Vice President, Brand Strategy

About the role

Saatchi & Saatchi Health is looking for a VP, Brand Strategy to join our team in New York. As a VP, Brand Strategy, you will lead the development of brand and communications strategies that drive meaningful engagement across audiences and channels. You will partner closely with cross-functional agency teams and clients to uncover insights, define positioning, and shape integrated campaign platforms that deliver against business goals. This role requires a strong strategic voice, the ability to synthesize complex information into clear direction, and a deep understanding of how brands connect with consumers and healthcare professionals in today's landscape. You will play a key role in guiding creative development, shaping brand narratives, and elevating the strategic product across accounts.

Responsibilities

• Lead development of brand strategy, positioning, and integrated communications plans across key accounts
• Translate business objectives, market dynamics, and audience insights into actionable strategic frameworks and creative briefs
• Partner with creative, account, and analytics teams to develop cohesive, insight-driven campaigns across channels
• Drive thought leadership around brand building, behavior change, and engagement across consumer and HCP audiences
• Present strategic recommendations to senior clients with confidence and clarity
• Mentor and guide junior strategists while contributing to a strong strategic culture within the agency
• Collaborate across agency partners and disciplines to deliver best-in-class integrated work

Key Competencies

• Strong experience in brand strategy within an agency or consulting environment, ideally within healthcare or wellness
• Deep understanding of brand positioning, audience insight development, and integrated marketing
• Ability to connect data, cultural trends, and customer insights into compelling strategic narratives
• Experience leading cross-channel campaigns (digital, social, media, content, etc.)
• Excellent communication and storytelling skills
• Collaborative mindset with the ability to influence senior stakeholders

Qualifications

• 10+ years of experience in brand strategy, marketing strategy, or related discipline
• Experience working on pharmaceutical, healthcare, or wellness brands strongly preferred
• Proven ability to lead strategy on complex, multi-stakeholder accounts

Pay

USD $129,485.00 - USD $207,324.00/Annually. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits

• Medical coverage, dental, vision, disability, and 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off
• For temporary roles: eligibility for medical plan through third-party benefits administration system and 401(k) plan once criteria are met