Vice President

Summary Of Primary Functions

This individual will be the most senior rental executive of the Company and a member of the Company’s executive management team. In concert with the CEO, the VP – Rental Services will be responsible for driving revenue growth, optimizing fleet utilization, enhancing customer experience, and ensuring the alignment with the Company’s overall business objectives. This role requires strong leadership in multi-branch operations, fleet management, sales execution, and financial performance within the construction equipment industry.

Essential and Responsibilities

• Develop and execute the Rental Services Division’s strategic plan to drive revenue growth, market share, and profitability
• Identify new market opportunities, including dealership facility expansion within the Company territory, and new product offerings that are complimentary to rental strategy
• Align rental strategy with dealership sales, service, and parts operations
• Champion the diligence, selection, and management of Allied Equipment partnerships for the Company’s Rental Services Division
• Oversee day-to-day operations of all rental locations, ensuring consistency, efficiency, and compliance with company standards
• Establish and implement best practices in fleet management, including acquisition, rotation, maintenance, and disposal
• Monitor key performance indicators (KPIs) such as fleet specs, fleet size, utilization rates, return on assets (ROA), return on equity (ROE), rental yield, time to rent ready, and downtime
• Own the Rental Services Division P&L, including budgeting, forecasting, profitability, and cost management
• Optimize pricing strategies and rate structures to maximize margin, rental share and competitiveness
• Manage capital expenditures related to rental fleet investments
• Lead rental sales strategy and execution, including inside sales and outside sales
• Build strong relationships with key accounts from construction equipment and related industries
• Ensure a high level of customer satisfaction through responsiveness, equipment quality, and service reliability
• People Leadership
• Recruit, develop, and retain high-performing rental leadership and operational teams
• Drive a culture of accountability, safety, and continuous improvement
• Provide coaching and succession planning for branch and regional leaders
• Risk Management & Compliance
• Ensure adherence to safety standards, regulatory requirements, and insurance guidelines
• Mitigate operational risks related to fleet usage, contracts, and transportation
• Oversee contract terms, liability management, and asset security

Qualifications

• 10+ years of leadership experience in heavy equipment rental, construction equipment dealerships, or related industry
• Experience and track record managing multi-state and multi-location rental operations
• Deep understanding of the fundamentals of rental operations including fleet management, asset utilization (time and dollars) and the importance of the life cycle return on investment
• Customer focused mindset with strong relationship management skillset
• Strong financial acumen with experience in P&L management
• Experience with developing and implementing disciplined operational processes across muti-location operations
• Bachelor’s Degree in Business, Finance, Engineering or related field
• Diverse knowledge of rental KPIs and performance metrics
• Advanced knowledge of Rental Software (Integrated Rental or Others), Microsoft Excel, Word and Outlook
• Strong leadership, managerial, organization skills
• Exceptional communication skills and cross functional leadership ability
• Strategic thinker with experience in executing in fast paced (high growth) business models

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to wet and/or humid conditions, moving mechanical parts, and outside weather conditions. The noise level in the work environment is usually quiet.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to sit and walk. The employee may lift and/or move up to 25 pounds.

Specific Vision Abilities Required by this Job

The specific vision abilities required by this job include close vision, and color vision.

Travel

The position will likely need substantial travel to various locations across the operations in order to identify opportunities, observe operations, problem solve, build relationships and implement operational improvements. Travel will vary but is expected to be 8 to 12 days per month. More travel initially may be required to become familiar with the managers and operations.

Notice to Applicants

We participate in E-Verify in the United States. Drug Free and Alcohol-Free Workplace Notice. Dobbs Equipment is an Equal Opportunity and At-Will Employer.