Vice President, Analytics

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

About the role

We don’t all look the same, and we don’t expect you to, either. Successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Directors are often the face of our brand.

Responsibilities

• Work closely with a team of Managers to ensure day-to-day deliverables for respective accounts are on track.
• Coach and mentor teams in designing campaign measurement plans based on clients’ business needs, using data to tell compelling stories.
• Formulate and proliferate a vision for accounts throughout the team.
• Act as a mentor, manager, project manager, and thought leader.
• Communicate complex ideas to both external and internal clients, including presenting to executive-level clients.
• Develop frameworks for steering complex analytics projects.

Requirements

• B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising, or a related field.
• 10+ years of experience working in an Analytics capacity.
• 5+ years in a managerial and client-facing role.
• Agency experience highly preferred.
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred.
• Experience with Python, R programming languages.
• Experience working with relational databases and SQL.
• Ability to grow and cultivate Analytics talent.
• Strong analytical thinking with intellectual curiosity.
• Extensive experience with Ad Servers (e.g., DoubleClick) and website analytics tools (e.g., Google Analytics, Adobe Site Catalyst).
• Experience with digital media and analytics tools, measurement vendors, BI software, and relational databases.
• Experience with third-party research partners such as GfK, Nielsen, and comScore.
• Understanding of online advertising media channels (Search, Display Banners, Email, Contextual, Social) with subject matter expertise in at least one area.
• World-class customer service skills, including translating client needs into creative solutions and delivering with urgency.
• Experience working with Engineering and Product teams.
• Expertise in managing and querying relational databases.
• Knowledge of cloud computing environments (AWS, Azure, GCP).
• Expertise in ad verification tools (e.g., IAS, Moat).
• Expertise in using or analyzing data from DMPs and DSPs.
• Expertise in two or more advanced analytics methods: descriptive statistics, predictive statistical methods and machine learning, multi-touch attribution modeling, MMM, cross-device measurement.

Benefits

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $168,150.00 - USD $269,217.00 annually. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on skills, qualifications, and experience.