Vice President, Analytics

About the role

We are seeking a VP, Analytics to provide leadership to the Analytics function at Mars United Commerce, across Business Analytics, Media Analytics, Analytics Engineering, and Data Science, partnering Strategic Planning, and other cross-functional teams. Candidates must reside within a commutable distance to our New York or Chicago office for a hybrid work schedule.

Core Responsibilities

• Ensure team delivery of all client requirements, ensure team meets assigned goals, and drive innovation in the analytics arena, drive continued improvements in the team’s storytelling capabilities.
• Ensure the continued elevation of Business Analytics and Media Analytics with our teams and clients, ensuring we are delivering strong analytical work and insight-driven storytelling.

Leadership & Team Management

• Establish a culture of excellence and quality output.
• Lead by example and foster an environment of subject matter expertise, collaboration, and teamwork.
• Embrace Mars United’s entrepreneurial vision and commitment to a positive work environment.
• Mentor direct reports and act as a leader within the organization.
• Partner with other leaders in the team to develop all facets of our analytic capabilities.

Duties & Responsibilities

• Lead and manage a multidisciplinary team of Analysts, Data Scientists and Engineers to innovate in measurement, reporting, scorecarding, and dashboarding solutions.
• Lead the elevation of the storytelling and insight capability of the team to ensure the team delivers strong narratives and decision support to clients.
• Oversee the execution of data analysis projects, ensuring timely and accurate delivery of insights.
• Develop and lead high-stakes client presentations.
• Lead efforts to derive deeper customer insights and market intelligence from data, providing strategic guidance to enhance customer experience, product development, and personalized marketing strategies.
• Lead closed-loop measurement and clean room analytics initiatives, including retailer and platform environments, ensuring privacy-safe activation, measurement, and insight generation.
• Uphold and implement the strategic vision for the analytics function.
• Collaborate with senior cross-functional leaders to identify areas of opportunity for Analytics growth within clients and new business prospects.
• Support new business RFP and pitching efforts, as required.

Skills & Experience

• Master’s Degree in Computer Science, and/or 10+ years related work experience, particularly in a Retailer and/or Marketing setting.
• Experience working within a global agency holdco environment, with a strong understanding of operating models, cross-agency collaboration, and client governance structures, is a plus.
• Exhibit a dynamic personality to effectively engage and influence senior stakeholders.
• Commerce and retail media experience preferred, including familiarity with retailer measurement systems, retail media networks, closed-loop measurement, and the integration of media, sales, and shopper data across commerce ecosystems.
• Experience with Databricks for large-scale data processing and analytics, including Spark-based workflows, and MLflow for experiment tracking, model management, and deployment.
• Deep experience with industry sales data from Circana, Nielsen, Numerator, and others.
• Deep experience in working with retailer-based sales reporting platforms such as Scintilla, 8541, CVS Extracare, and others.
• Expert level proficiency in SQL and Python, with hands-on experience building scalable data pipelines, analytics workflows, and advanced analytical models.
• Ability to translate technical concepts to non-technical audiences, as well as to distill business needs to be clearly defined and technically-soluble.
• High comfort level presenting to clients and large groups.
• A self-starter with ability to thrive in an ambiguous, fast-paced, results-oriented environment.
• Ability and track record of cultivating strong relationships both internally and externally.
• Critical thinker with the ability to make decisions by considering the needs, capabilities, and impact across multiple business units and clients.