Vice President, Analytics

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.” The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers alignment, powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

How You’ll Grow With Us

• Influence agency strategy and strengthen analytics as a core differentiator in client engagements.
• Contribute to the development of new service offerings and analytics-driven products that expand our capabilities and revenue streams.
• Play a key role in business development, partnering with new clients and pitching analytics-enabled solutions.
• Deepen leadership reach — coaching directors and senior analytics leaders to deliver exceptional work.
• Become a recognized voice in the healthcare marketing analytics landscape.

Responsibilities

• Partner with agency leadership to shape and advance Heartbeat’s analytics strategy, ensuring we stay competitive, innovative, and forward-leaning in how we harness data.
• Oversee development of measurement frameworks, advanced models, and analytic products that elevate how we measure impact and inform strategy.
• Partner across strategy, creative, media, technology, and client leadership to embed data-driven thinking into everything we do.
• Lead high-performing analytics teams, driving mentorship, career growth, and a culture of curiosity.
• Represent Heartbeat in senior client engagements and select industry forums, championing our analytics point of view and insights leadership.
• Provide thought leadership on emerging analytics methodologies, tools, and industry trends that keep us ahead of the curve.

Qualifications

With 12+ years of analytics, marketing measurement, or data science leadership experience, you know how to drive measurable, strategic impact across client portfolios and agency operations.

• Partnering with senior analytics and agency leadership to shape and implement a comprehensive analytics vision that supports Heartbeat’s client goals and business strategy — from behavioral customer insights to omni-channel measurement and optimization.
• Leading and scaling analytics practices, including data strategy, BI architecture (Tableau, Power BI), advanced modeling, and data governance.
• Developing enterprise-grade data products and frameworks that drive consistent insight delivery across clients and markets.
• Executive reporting, storytelling, and communication with senior internal leaders and client executives, translating complex analytics into clear business recommendations.
• Identifying strategic opportunities grounded in data — from media mix optimization to customer lifetime value and segmentation — and pairing findings with practical, business-forward recommendations.
• Leading analytics teams with empathy, establishing best practices, and fostering professional growth.

Benefits

• Medical coverage, dental, vision, and disability insurance.
• 401K retirement plan.
• Parental and family care leave, family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation Range: USD $168,150.00 - USD $269,217.00/Annually. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.