Vice President, Analytics

Responsibilities

• Partner with agency leadership to shape and advance Heartbeat’s analytics strategy, ensuring we stay competitive, innovative, and forward-leaning in how we harness data.
• Oversee development of measurement frameworks, advanced models, and analytic products that elevate how we measure impact and inform strategy.
• Partner across strategy, creative, media, technology, and client leadership to embed data-driven thinking into everything we do.
• Lead high-performing analytics teams, driving mentorship, career growth, and a culture of curiosity.
• Represent Heartbeat in senior client engagements and select industry forums, championing our analytics point of view and insights leadership.
• Provide thought leadership on emerging analytics methodologies, tools, and industry trends that keep us ahead of the curve.

Qualifications

• With 12+ years of analytics, marketing measurement, or data science leadership experience, you know how to drive measurable, strategic impact across client portfolios and agency operations.
• Partnering with senior analytics and agency leadership to shape and implement a comprehensive analytics vision that supports Heartbeat’s client goals and business strategy — from behavioral customer insights to omni-channel measurement and optimization.
• Leading and scaling analytics practices, including data strategy, BI architecture (Tableau, Power BI), advanced modeling, and data governance.
• Developing enterprise-grade data products and frameworks that drive consistent insight delivery across clients and markets.
• Executive reporting, storytelling, and communication with senior internal leaders and client executives, translating complex analytics into clear business recommendations.
• Identifying strategic opportunities grounded in data — from media mix optimization to customer lifetime value and segmentation — and pairing findings with practical, business-forward recommendations.
• Leading analytics teams with empathy, establishing best practices, and fostering professional growth.