Vice President, Analytics

Responsibilities

• Oversee cross-channel measurement strategy design and execution, including various modeling and testing
• Develop holistic performance reporting and dashboards
• Evaluate media measurement vendors and manage associated budgets
• Analyze cross-channel responses and optimize media planning accordingly
• Ensure data infrastructure meets client needs with accuracy and timeliness
• Support new business development initiatives
• Act as a senior advisor to clients on improving their marketing measurement effectiveness
• Lead and nurture a high-performing analytics team with a culture of innovation and learning
• Collaborate with internal stakeholders to integrate analytics into campaign development
• Stay informed on emerging data privacy, measurement trends, and media technology

Qualifications

• 10+ years in marketing/advertising analytics with proven leadership at an agency or data-driven organization
• Successful track record in driving actionable insights from analytics and managing client relationships
• Expertise in analytics reporting tools like Tableau, SQL, and Adverity
• Strong grasp of the digital ad tech ecosystem including platforms like Meta and Google
• Proven leadership, mentorship, and team management skills
• Excellent project management capabilities, able to juggle multiple projects simultaneously
• Advanced critical thinking to derive insights from data

Pay

$160,000 – $195,000 annually

Schedule

Remote - US based candidates only, no visa sponsorship available