Executive Vice President, Analytics

Responsibilities

• Provide intellectual capital and team direction, while managing a dynamic team of experts across Analytics, Engineering, Data Science, Data Governance, Data Platform & Solutions and Ad Operations (TAAG).
• Work collaboratively with the cross-functional leadership team to ensure data enables decision-making and strong business outcomes.
• Partner closely with client teams to deliver on the team vision, roadmap, and critical business support.
• Consult, manage, coach and delivery, while being the face of the analytics team to the client and the larger Groupe solutions under the Power of One model.
• Create the data foundation, measurement ecosystem, operating model, and AI-enabled decisioning capabilities that power business growth and marketing effectiveness, in the US and globally.
• Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process.
• Lead and manage a sizable team of data experts and media analysts, with visibility and oversight of Paid Media, CRM, Creative & Data, Tech & Tools (Epsilon/Connected ID) to support client transformation needs.
• Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions; includes developing and delivering POVs to support.
• Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights.
• Provide strategic and tactical data and analytics recommendations to clients and key stakeholders.
• Evaluate and recommend partners and solutions to continuously drive innovation and operational excellence.
• Be a trusted advisor and liaison to the client and internal teams to transform the operating model for efficiencies and support the roll out of AI-enabled decisioning capabilities that can power business growth, both internally and externally.

Qualifications

• Minimum 15 years of experience, with minimum of 5 years of agency experience.
• Experience with Business Intelligence tools (PowerBI, Databricks, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Liveramp, Salesforce, CleanRooms, etc.) and relational databases (eg. SQL Server).
• Digital attribution & incrementality measurement experience.
• Experience working with RMNs & innovative AI solutions.
• Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display.
• Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data.
• Deep knowledge and experience across the media landscape both addressable and non-addressable channels.
• Expertise in leveraging the digital data ecosystem. Advanced digital data market experience, including social and mobile data experience.
• Understanding of broad range of online advertising media channels from Search, Display, Email, Contextual, Social, Online Video – understand a holistic view of a Paid, Owned, Earned.
• Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams.
• Strong leadership capabilities with team building experience and change management skills to lead transformation across client relationships, people and teams and business results.
• Excellent communication and storytelling skills.