Vice President, Analytics

Major Responsibilities

• Develop and execute the company's analytics strategy, aligning with overall business objectives.
• Champion a data-driven culture throughout the organization.
• Lead, mentor, and grow a team of analytics professionals.
• Foster a collaborative environment and ensure the team is equipped with the necessary skills and resources to succeed.
• Oversee all aspects of media analytics, including:
• Linear TV, DRTV & Offline: Analyze viewership data, campaign performance, and audience trends.
• CTV & Streaming Audio: Drive insights from streaming platform data, user engagement, and content performance.
• Display, Social, and Search: Optimize digital advertising campaigns through robust analysis of performance metrics, attribution models, and A/B testing.
• Web Analytics & Implementation: Manage and provide strategic direction for web analytics, including user behavior, conversion funnels, and site performance.
• Advanced Analytics & Modeling: Provide strategic oversight and interpretation of Media Mix Model (MMM) outputs. Translate complex MMM findings into clear, actionable business strategies for media planning and budget allocation.
• Lead the design and analysis of various marketing tests, including A/B testing, multivariate testing, and holdout experiments, to measure the incremental impact of marketing initiatives.
• Engine oversight to ensure media data delivery is accurate and useful.
• Cross-Functional Collaboration: Serve as a key partner to senior leadership in Marketing, Media Investment, and Brand, providing data-driven insights to inform strategic decisions.

Requirements

• Bachelor's degree in a quantitative field such as Statistics, Economics, Computer Science, or a related discipline.
• 12+ years of experience in analytics, with at least 5 years in a leadership role.
• Extensive experience in the media industry with a deep understanding of the media landscape, including OTT, streaming audio, display, social, and search. Offline channels a plus, e.g. OOH, Linear, DRTV.
• Proven experience in overseeing and interpreting Media Mix Model (MMM) output and other advanced analytical techniques.
• Strong background in test design and statistical analysis.
• Expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Proficiency with data visualization tools (e.g., Tableau, Looker, Power BI).
• Excellent communication and presentation skills, with the ability to convey complex analytical concepts to non-technical stakeholders.
• Demonstrated ability to lead, mentor, and inspire a high-performing team.

Net Conversion Offers

• Competitive Salary
• Paid medical at the base tier for the employee only
• All the standard medical, dental, vision options
• Unlimited PTO
• 60% STD at no cost to the employee
• 7 weeks Paid Parental leave after 1 years of service
• Supplemental product options such as critical illness, cancer, hospital, life, and more
• 4% 401k Match
• Hybrid work from schedule for those employees in our Orlando or Charlotte office
• Wellness Initiatives
• Summer Fridays (office closes at 2pm)
• Pet Benefits
• 3 & 5 year anniversary milestone gifts

About Net Conversion

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!