Vice President, Analytics

About the Company

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

At Publicis Collective, we support our teams with the resources and tools needed to redefine the future of marketing. Clients rely on us to lead the way in connecting media, data, technology, and teams by business outcomes. We are an incubator for high-performing talent and a launchpad for ideas that push boundaries. As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms.

Our three core values are curious, open, and driven. Curious – we go beyond the brief to deliver exceptional outcomes. Open – we value diverse perspectives and new ways of working. Driven – we are ambitious, rigorous, and resilient in our pursuit of excellence.

About the Role

The Vice President, Media Analytics (VP) is a strategic leader responsible for driving client satisfaction and business growth within analytics. This individual will lead cross-agency collaboration and support media investment teams, ensuring effective client strategies and project execution. The role requires exceptional leadership, client relationship-building skills, and a passion for innovation in analytics and media. The VP will also mentor and develop a high-performing team, fostering a culture of intellectual curiosity and collaboration.

Responsibilities

• Strengthen client relationships by serving as a key thought leader, aligning marketing strategy with a client’s broader business goals and objectives.
• Drive the use of data in decision-making throughout the organization, partnering with experts, vendors, and organizational leaders.
• Demonstrate expertise in responding to client media and enterprise-wide business needs, including performance analytics, strategic budgeting decisions, competitive assessments, and business-case analyses.
• Collaborate across functions, coordinating with general managers, Creatives, User Experience, Technology, Media Planning, and Project Management teams.
• Establish partnerships with emerging technology and data providers through an innovation initiative.
• Provide methodological support, coaching, training, and advice to Analytics staff across multiple client and internal assignments.
• Publish formal frameworks and methodologies for approaching major data and strategic issues, leveraging existing Collective intellectual capital and developing innovative concepts.

Requirements

• 10+ years of strategy and operations experience in Media Analytics, Management Consulting, Marketing, or Interactive Consulting.
• Expertise in the digital world across industries, including automotive, telecommunications, retail, CPG, and financial.
• A strong knowledge of integrated marketing and CRM disciplines.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: engaging, straightforward, and able to translate unstructured business solutions into innovative customer marketing programs.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent, including:

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation Range: USD $168,150.00 - USD $230,100.00/Annually. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on skills, qualifications, and experience.