Executive Vice President, Analytics

Company Description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. Clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, serving as an incubator for high-performing talent and a launchpad for ideas that push boundaries. As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms.

Our approach is centered on three core values: curious, open, and driven. Curious – we go beyond the brief to deliver exceptional outcomes. Open – we value diverse perspectives and new ways of working. Driven – we are ambitious, rigorous, and resilient in our pursuit of excellence. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Overview

The EVP, Analytics pioneers client growth through an audience-obsession that strategically blends upstream audience insights and intelligence with downstream audience attribution and measurement to supercharge marketing performance outcomes. They combine creative storytelling and discovery with performance, martech, and data levers to unlock meaningful marketing experiences at scale. With pharma experience, they navigate the nuances of DTC and HCP marketing tactics to improve marketing value gains. From identifying untapped audiences via marketing science to optimizing placements, platforms, and partners, this leader’s team blurs traditional agency siloes to create a 1+1 = 3 effect for clients’ businesses.

Responsibilities

• Lead the entire marketing workflow, focusing on campaign measurement, including media, web, creative, and audience analytics.
• Build positive relationships with senior clients and improve collaboration with external agencies, consultants, and vendors.
• Blend art and science, pairing strong verbal, written, and visual communication skills with expertise in numbers, methodologies, and technology platforms.
• Leverage consultant’s acumen to identify solutions, POVs, and pathways toward concrete outcomes, even when answers aren’t immediately clear.
• Mentor and coach team members, providing knowledge sharing, feedback for improvement, and growth opportunities.
• Serve as a role model for team culture, celebrating diversity and inclusion to foster an environment where team members thrive beyond salaries and titles.

The Ideal Candidate

• Insatiable curiosity – a desire to explore the unknown and uncover breakthrough insights.
• Analytical horsepower – the ability to translate numbers into meaningful intelligence.
• Clear communicator – proficiency in simplifying complex concepts (ELIF: Explain Like I’m Five).
• Bold solutions – a value creator in ambiguous, complex, or undefined contexts.
• Relationship hub – a natural connector who leverages networks to drive collaboration.

Qualifications

• 20+ years of experience in strategy, audience insights, research, data science, analytics (media, web, creative, and audience), and martech, with pharma client and global experience.
• Demonstrated leadership influencing product, process, and people.
• Portfolio of past deliverables covering business intelligence, audience creation, market research, media strategy, campaign ideation, measurement reporting and attribution, martech solutions, data science modeling/engineering, and performance marketing.
• Success in building 360-degree relationships with stakeholders, peers, and direct reports.
• Experience and disposition for driving organic and new business revenue growth.
• Center of gravity in Paid Media, with adjacencies into Creative, Influencer, and Content spaces.

Benefits

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave, including family-forming assistance.
• Tuition reimbursement and flexible time off.

Publicis Groupe is committed to fostering belonging and creating equitable and inclusive experiences for all talent. Our benefits package supports the evolving and diverse needs of our employees, enabling growth and thriving opportunities.