Vice President — Acquisition Strategy, Offers & Channel Optimization

About the role

Help shape how customers discover, apply for, and choose a card experience at scale. You will turn data into decisions that drive responsible growth across offers, channels, and the application journey. As a Vice President Acquisition Strategy in the Card Acquisition and Growth team, you will lead an integrated strategy to grow new accounts by optimizing offers, channel investment, and the end-to-end application experience. You will partner closely with an external co-brand partner and internal teams to align plans to business goals, governance requirements, and risk boundaries. Your work will translate performance insights into clear actions that improve conversion, portfolio quality, and sustainable profitability.

Responsibilities

• Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization
• Partner day to day with the external co-brand partner on acquisition strategy, marketing execution, and launch readiness
• Own offer strategy and investment planning, ensuring alignment to approved commitments