Vice President of Customer Acquisition

Vice President of Customer Acquisition

We are seeking a dynamic Vice President of Customer Acquisition to spearhead the development and expansion of a robust, data-driven acquisition engine across a vast network of over 900 hospitals. This pivotal role combines cutting-edge performance marketing, advanced analytics, and AI-driven innovation to fuel sustained growth, elevate patient engagement, and transform digital strategies.

Required Skills

• 12+ years of experience in performance marketing, growth, or customer acquisition, preferably in healthcare or multi-location environments
• Proven success managing multi-million dollar paid media budgets with strong ROI focus
• Deep expertise in marketing analytics, attribution models, incrementality testing, and marginal ROAS optimization
• Extensive experience leveraging AI/ML tools for marketing performance enhancement
• Strong digital product optimization skills, including CRO and website performance management
• Exceptional leadership capabilities with a history of building and mentoring high-performing teams
• Highly analytical mindset with the ability to translate complex data into strategic insights
• Excellent communication and cross-functional collaboration skills

Nice to Have Skills

• Experience with emerging AI-driven marketing platforms and automation tools
• Familiarity with demand generation, LTV modeling, and cohort analysis
• Background working within healthcare or complex, distributed organizational structures
• Knowledge of local market demand signals and competitive dynamics

Preferred Education and Experience

• Bachelor’s degree in Marketing, Business, or a related field; an advanced degree (MBA or similar) is highly advantageous
• 12+ years of progressive experience in performance marketing, growth, or customer acquisition roles, with a track record of scaling strategies across complex networks

Other Requirements

• Ability to travel regionally or nationally as needed for market and hospital engagement
• Experience leading cross-functional teams including operations, IT, product, and brand management
• Commitment to continuous learning and innovation in marketing technologies and strategies

MissionStaff is an equal opportunity employer. Please note that we do not accept unsolicited resumes from third-party recruiters or agencies. Additionally, candidates must be U.S. citizens or Permanent Residents to be considered for this position.