Vice President of Sales and Channel Strategy

Vice President, Sales & Channel Strategy – Wound Care / NPWT Medaxis LLC Remote / Field-Based | U.S. Travel: Approximately 50% Base Salary: Starting at $200,000 + Commission Build the Next Stage of Commercial Growth Medaxis is seeking an accomplished Vice President, Sales & Channel Strategy to lead the U.S. commercial organization and help shape the next stage of growth for a differentiated wound-care company. Reporting directly to the CEO and serving as a member of the Senior Leadership Team, this executive will have responsibility for national sales performance across acute and non-acute markets, while strengthening Medaxis' direct sales execution, DME and distribution channels, strategic partnerships, and overall commercial operating discipline. This is a builder role—not a maintenance position. The successful candidate will be equally comfortable developing commercial strategy and working alongside the field to make it happen. This leader will translate strategy into executable sales playbooks, strengthen forecasting and accountability, develop talent, optimize channel performance, and build the repeatable commercial processes required to deliver sustainable, profitable growth. The VP will play an important role in maximizing the opportunity of Medaxis' established Negative Pressure Wound Therapy (NPWT) platform while helping accelerate the commercial potential of the differentiated HydroPrep™ product line. What You'll Lead Drive National Sales Performance Own national revenue, profitability, budget and quota performance across acute and non-acute marketsTranslate company strategy into segment-specific commercial playbooks covering targeting, access, evaluation, conversion and utilizationEstablish a disciplined commercial operating cadence with clear metrics, accountability and corrective action when performance falls shortOwn forecast accuracy and commercial inputs into annual operating plansManage sales budgets and commercial investments with a focus on profitable growth and returnImprove revenue quality through disciplined pricing, product mix, contracting and channel management Build a High-Performance Sales Organization Assess and continuously strengthen the sales organization across talent, structure, territories, compensation, incentives and capabilitiesRecruit, retain, coach and develop high-performing commercial talentCreate a culture of accountability, urgency, transparency and measurable performanceStrengthen pipeline management, account planning, sales process and field executionRemain highly visible in the field and close to customers, sales representatives and channel partners Expand Market Access Through Channels & Strategic Partnerships Develop and strengthen relationships with DMEs, distributors, IDNs, GPOs and other strategic partners that can expand access and accelerate adoptionBuild channel strategies that complement and strengthen direct sales executionNegotiate commercially attractive agreements that align partner incentives with Medaxis' growth and profitability objectivesEstablish partner business reviews and scorecards measuring pipeline, revenue, utilization, commitments and executionIdentify opportunities to expand access across both acute and non-acute care environments Partner Across the Business Collaborate closely with Marketing on positioning, product launches, evidence requirements and customer insightsBring customer, competitive and field intelligence into company strategy and commercial decision-makingPartner effectively with functional leaders across the organization to remove barriers to growth and improve executionBuild a strong, trusted working relationship with the CEO and Senior Leadership TeamCommunicate commercial performance, priorities, opportunities and risks clearly to executive leadership and the Board What We're Looking For Bachelor's degree in Business or a related discipline, or equivalent professional experience; MBA preferredSignificant senior commercial leadership experience within wound care and/or NPWT medical devicesDirect wound-care experience is requiredStrong understanding of NPWT commercial models, including capital equipment, disposables, recurring revenue and systems-based sellingDemonstrated success driving sustained revenue growth in complex, reimbursement-driven and highly competitive healthcare marketsExperience building, scaling or transforming sales organizationsDemonstrated success leading both direct sales and channel-partner strategiesStrong experience working with DMEs and distribution partners within wound care or NPWTDemonstrated commercial success across both acute and non-acute care marketsStrong understanding of pricing, contracting, reimbursement, channel economics and revenue qualityAbility to travel approximately 50% across the United States The Leadership Style That Will Succeed This role is well suited to a commercial executive who: Thinks strategically but remains close to customers, the field and day-to-day executionKnows how to turn commercial strategy into repeatable processes, playbooks and measurable resultsUses data, pipeline visibility and forecasting discipline to identify problems early and take actionUnderstands how to balance direct sales, DME, distribution and strategic channel relationshipsBuilds strong teams through clear expectations, coaching and accountabilityIs comfortable operating in a smaller, entrepreneurial organization where executives move fluidly between strategy and executionBrings urgency and resilience while maintaining a collaborative, transparent leadership styleMakes pragmatic commercial decisions and continuously looks for ways to improve executionCommunicates clearly and can align teams, partners and senior stakeholders around ambitious growth objectives What Medaxis Provides Comprehensive benefits planMoney Purchase PlanGenerous PTOFourteen paid holidaysThe opportunity to have a meaningful impact on the growth and development of a specialized wound-care organization Medaxis LLC is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, pregnancy, national origin, ancestry, age, disability, marital status, sexual orientation, gender identity, military status, or any other characteristic protected by applicable federal, state, or local law. Reasonable accommodations are available to qualified individuals with disabilities and for pregnancy-related needs, as required by law. We Make it Easy Founded in 1901, MRA is a nonprofit employer association that serves more than 4,000 employers, covering more than one million employees. As one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services, information, education, and resources to help build successful workplaces and a powerful workforce. We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company, not an agency recruiter. Powered by JazzHR z6CMPDc5kq