Vice President of Channel Strategy & Optimization

About the role

The Consumer Banking Deepening Marketing Acquisition team drives profitable growth by acquiring new-to-deposit Checking and Savings customers from within the existing Chase customer base. As a Vice President of Channel Strategy & Optimization on the Acquisition Marketing team, you will be responsible for setting and evolving the channel-level strategy to drive new-to-card acquisition growth from Chase's existing-to-bank audience across Card, Auto, Home Lending, Business, and Wealth products.

In this role you will support the Consumer Banking Deepening lead, establishing channel playbooks, cross-channel contact/orchestration rules, and a rigorous test-and-learn and measurement framework to accelerate growth by translating insights into scalable improvements and measurable incremental impact.

Responsibilities

• Define channel roles and “jobs-to-be-done” across customer segments and journey stages (e.g., awareness → consideration → conversion), ensuring each channel has a clear purpose and success criteria
• Develop and maintain channel playbooks for email, chase.com, branch, and direct mail, including: targeting approach, contact principles, message sequencing logic, offer presentation standards, and channel-specific KPIs
• Own cross-channel orchestration strategy, including sequencing, frequency guidance, suppression/conflict rules, and “next best channel” recommendations to maximize conversion
• Build and govern the channel experimentation: hypothesis backlog, roadmap prioritization, test design standards, learning agenda, and a decision log (scale/stop/iterate)
• Expand channel presence by identifying and scaling new channels and access points within existing channels (email, chase.com, branch, direct mail); propose extensions where appropriate, covering end-to-end considerations including customer experience and journey fit, segment/eligibility rules, offer and message consistency, operational feasibility and capacity, technology dependencies and financial viability
• Partner with Analytics to set measurement standards (e.g., channel incrementality expectations, chase.com conversion funnel impacts, branch conversion tracking approach) and ensure insights are available and actionable
• Translate performance insights into strategy updates: identify root causes, recommend playbook changes, and propose channel mix/optimization opportunities to the holistic strategy lead
• Shape experience strategy requirements for digital and branch channels (e.g., chase.com placements and flows, branch prompts/scripting principles)
• Influence cross-functional stakeholders to align on scalable channel strategies and customer journeys across products and lines of business

Requirements

• 6+ years of experience in channel strategy, growth strategy, lifecycle marketing strategy, performance marketing strategy, or related roles with multi-channel scope
• Demonstrated ability to build scalable systems: playbooks, governance, measurement standards, and test-and-learn operating models
• Strong analytical fluency (funnel analysis, attribution vs. incrementality concepts, experimentation design) and ability to translate data into clear strategic actions
• Proven stakeholder influence across cross-functional partners
• Excellent executive communication skills: crisp problem framing, trade-off articulation, and decision-focused storytelling
• Highly proficient in Microsoft Excel and PowerPoint

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Benefits

• Competitive total rewards package including base salary determined based on the role, experience, skill set and location
• Commission-based pay and/or discretionary incentive compensation for eligible roles, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions
• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching