UX Researcher IV

About the Role

Lead end-to-end mixed-method research projects focused on consumer behavior, retail experiences, and purchasing decisions for Reality Labs wearables.

Responsibilities

• Design and execute qualitative and quantitative research, including surveys, interviews, focus groups, diary studies, and field research.
• Partner with product, design, marketing, and cross-functional stakeholders to influence go-to-market strategies and product decisions.
• Analyze research findings and deliver actionable insights through presentations and reports.
• Conduct field research at retail locations, including approximately one trip per month.

Required Qualifications

• 8–10 years of UX or Consumer Insights research experience.
• Mixed-method research expertise with a quantitative-leaning background.
• Strong experience in survey design and statistical analysis.
• Experience conducting user interviews, focus groups, field research, and usability studies.
• Ability to synthesize qualitative and quantitative findings into business recommendations.
• Vendor management experience.
• Experience planning research from end-to-end (research plans, screeners, discussion guides, execution, reporting).
• Experience using AI research tools (examples include Claude or similar).
• Excellent communication and stakeholder management skills.
• Ability to manage multiple concurrent research projects in a fast-paced environment.

Preferred Qualifications

• Consumer electronics or hardware research experience.
• Wearables or AR/VR industry experience.
• Retail or shopper insights research.
• Packaged Goods (CPG) consumer research.
• Experience with tracking studies.
• TURF Analysis.
• Conjoint Analysis.