(USA) Senior Manager, Product Marketing - Marketplace

About the team

The Product Marketing team manages the complete product marketing lifecycle, from shaping product direction using market and seller insights to defining positioning and messaging. The team leads integrated go-to-market strategies and drives ongoing adoption, engagement, and growth post-launch. Success is measured by the value delivered to sellers and the business impact created. This team collaborates closely with stakeholders, leveraging market research, data analysis, and program management to ensure effective product awareness and sustained market presence. They are committed to delivering clear, data-driven strategies that support business goals and product success.

What you'll do

• Lead product marketing strategies by leveraging market research and data analysis to inform decision-making and optimize product positioning
• Collaborate with cross-functional stakeholders to align marketing initiatives with business objectives and drive product adoption
• Develop and execute comprehensive marketing programs that enhance product awareness and support sales growth
• Manage communication of product features and benefits through detailed presentations and demonstrations
• Oversee end-user training programs to ensure effective product knowledge transfer and customer satisfaction
• Utilize business data analysis to evaluate marketing effectiveness and recommend improvements

What you'll bring

• Proven expertise in product marketing and market research methodologies to drive strategic initiatives
• Strong skills in data analysis and business data interpretation to inform marketing decisions
• Demonstrated ability to manage stakeholder relationships and influence cross-functional teams effectively
• Experience in program management, including planning, execution, and evaluation of marketing campaigns
• Excellent communication skills with the ability to present complex information clearly and persuasively
• Ability to develop and deliver product training and demonstrations to enhance adoption
• Strategic mindset with a focus on continuous improvement and innovation in marketing practices

Qualifications

Minimum: Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred: Customer Analytics in Retail Operations, Leading a cross-functional team, Supervisory. Masters: Business Administration.

Pay

Bentonville, Arkansas: $90,000.00 - $180,000.00 annually. Sunnyvale, California: $117,000.00 - $234,000.00 annually. Additional compensation includes annual or quarterly performance bonuses and may include stock.

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement
• Live Better U education benefit program for full-time and part-time associates (programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates; tuition, books, and fees completely paid)

Schedule

You will receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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