Senior/Product Marketing Manager

About the role

We’re looking for a Senior Product Marketing Manager to help accelerate the growth of Replit Agent—a core part of our mission to allow anyone to build software, without any coding experience.

Responsibilities

• Lead Product Marketing for our Launches
• Create and operationalize Replit’s launch motion from early roadmap planning through public release.
• Develop repeatable frameworks that keep launches fast, clear, and coordinated.
• Shape Messaging & Positioning
• Craft technically fluent, developer-first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity.
• Tailor messaging to different developer segments and channels.
• Create Sales & Growth Enablement
• Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently.
• Lead Competitive and Market Insights
• Stay ahead of the fast-moving landscape in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out.
• Co-market with our Partner ecosystem
• Leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives.

Requirements

• 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space)
• Excellent written communication and storytelling skills, with the ability to simplify complexity
• Equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional sync
• A founder mindset: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook
• Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories
• Strong project management skills — you can juggle multiple launches and keep teams aligned under pressure
• Experience with sales enablement and competitive positioning for technical audiences
• A collaborative, low-ego approach and willingness to dig into the details

Qualifications

• Experience in app development space or marketing to product managers, designers, sales, marketing or operations teams
• Experience with Partner/Ecosystem Marketing
• Experience at a startup or high-growth environment where speed and adaptability matter
• Understanding of AI and machine learning technologies
• A track record of successful launches for developer-facing products

Benefits

• Competitive Salary & Equity
• 401(k) Program with a 4% match (US Only)
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Flexible Time Off (FTO) + Holidays
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement (In-Office Only)
• Quarterly Team Gatherings
• In Office Amenities (In-Office Only)