(USA) Senior Manager, Product Marketing

About the role

We are seeking a Senior Manager, Product Marketing – Team Lead for Offsite Display DSP to lead the go-to-market strategy, commercialization, and market success of Walmart Connect's DSP portfolio. This leader will define the product marketing strategy for Walmart Connect's DSP, driving advertiser adoption, platform utilization, and commercial growth while strengthening Walmart Connect's position as a leading DSP within the retail media and programmatic advertising ecosystem.

Serving as the strategic bridge between Product, Engineering, Sales, Revenue, and Partnerships, this role translates complex capabilities into compelling customer value propositions and scalable commercialization strategies. The Senior Manager will shape how agencies, brands, and advertisers understand and succeed with Walmart Connect's DSP while accelerating customer growth and business impact.

Success in this role requires deep expertise in the DSP ecosystem, programmatic buying workflows, retail media, and the competitive AdTech landscape. You'll partner closely with Product to incorporate customer and market insights into commercialization strategies such as influencing roadmap priorities and identifying growth opportunities.

Responsibilities

• Define the commercial vision and go-to-market strategy for Walmart Connect's DSP portfolio, ensuring commercialization efforts are grounded in advertiser needs, market opportunity, competitive differentiation, and long-term business growth.
• Own commercialization for Walmart Connect's DSP portfolio by packaging, positioning, and commercializing strategic partnerships, integrations, and platform capabilities to drive advertiser adoption, platform utilization, and revenue growth.
• Partner closely with Product, Engineering, Sales, Revenue, Partnerships, and Marketing to align priorities, influence roadmap decisions, and accelerate market adoption across the DSP portfolio.
• Build scalable sales enablement, customer-facing content, and agency education that increases advertiser confidence and strengthens Walmart Connect's competitive positioning within the retail media and programmatic ecosystem.
• Lead customer insights strategy for Walmart Connect's DSP portfolio, developing differentiated positioning, messaging, and value propositions while establishing best practices for commercialization and adoption informed by advertiser feedback and market intelligence.
• Define success metrics and review frameworks that measure advertiser adoption, platform utilization, customer outcomes, retention, and commercial impact.
• Drive adoption of Walmart Connect's DSP portfolio across agencies, advertisers, and programmatic buyers by developing adoption strategies informed by customer feedback and internal insights, identifying barriers, and translating those learnings into actions that accelerate market success.
• Lead, coach, mentor, and develop a high-performing team of product marketers, raising the bar on strategic rigor, execution quality, and business impact by setting clear expectations, providing ongoing feedback, coaching and mentoring, driving performance management, operational cadence, and fostering a culture of accountability, excellence, customer focus, and continuous learning.

Requirements

• 7+ years of Product Marketing experience in AdTech, Retail Media, Programmatic Advertising, SaaS, or Digital Media.
• 3+ years of proven experience leading and developing teams, with a track record of elevating performance, coaching talent, setting high standards, and building high-accountability cultures.
• Deep expertise in programmatic advertising ecosystem including DSPs, SSPs, ad exchanges, publishers, and agency buying workflows.
• Strong analytical skills with experience leveraging adoption metrics, customer insights, campaign performance, and market intelligence to inform commercialization strategies, go-to-market decisions, and product roadmap prioritization.
• Proven success driving product adoption, commercialization, and customer utilization.
• Ability to operate with strategic vision, strong judgement, high standards, and adaptability in a rapidly evolving business environment.
• Strong ability to translate product capabilities into value propositions, messaging, and enablement.
• Excellent written and verbal communication skills.

Why this role matters

Walmart Connect's DSP is a strategic growth engine that enables advertisers to activate Walmart audiences across the broader programmatic ecosystem while delivering measurable business outcomes. This role plays a critical leadership position in expanding advertiser adoption, strengthening strategic technology partnerships, accelerating commercialization of Walmart Connect’s DSP portfolio, and establishing Walmart Connect as a differentiated leader in the rapidly evolving programmatic advertising ecosystem. By connecting product innovation with customer value, this leader directly influences platform growth, advertiser success, and Walmart Connect's long-term competitive advantage.

Values

• Respect the Individual: Builds high-performing teams, seeks and embraces differences in people, cultures, ideas, and experiences. Creates a workplace where all associates feel seen, supported, and connected through a culture of belonging. Drives a positive associate and customer experience for all. Develops talent through feedback, coaching, mentoring, and fosters an environment allowing everyone to bring their best selves to work. Empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others' contributions and accomplishments.
• Act with Integrity: Maintains and promotes the highest standards of integrity, ethics, and compliance. Models Walmart values and leads by example to foster the culture. Supports Walmart’s goal of becoming a regenerative company by advancing opportunity, sustainability, community, and integrity. Ensures teams follow the law, code of conduct, and company policies. Promotes an environment where associates feel comfortable sharing concerns and models a culture of non-retaliation. Holds self and teams accountable for achieving results consistent with values. Acts as an altruistic servant leader, consistently humble and self-aware.
• Serve our Customers and Members: Delivers expected business results while putting the customer first and applying an omni-merchant mindset. Acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices. Adopts a holistic perspective considering data, analytics, customer insights, and different parts of the business when making plans and implementing strategies.
• Strive for Excellence: Consistently raises the bar and seeks to improve. Demonstrates curiosity and a growth mindset, seeks feedback, and fosters an environment supporting learning, innovation, and intelligent risk-taking. Exhibits resilience in the face of setbacks. Drives continuous improvements, supervises adoption of new technology, and supports digital disruption in line with Walmart’s business model.

Benefits

• Health benefits: Medical, vision, and dental coverage.
• Financial benefits: 401(k), stock purchase, and company-paid life insurance.
• Paid time off: PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Amount depends on job classification and length of employment.
• Other benefits: Short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Education benefits: Live Better U, a Walmart-paid education benefit program for full-time and part-time associates. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply.

Pay

Annual salary ranges:

• San Bruno, California: $117,000.00 - $234,000.00
• Hoboken, New Jersey: $108,000.00 - $216,000.00

Additional compensation includes annual or quarterly performance bonuses. Certain positions may also include stock.

Minimum Qualifications:

• Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
• Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications: Master's in Business Administration.

Primary Location: 850 Cherry Ave, San Bruno, CA 94066-3031, United States of America.