(USA) Senior Manager, Product Marketing

As a Senior Manager, Product Marketing on the Emerging Products team, you will shape the strategy and go-to-market approach for Walmart’s newest products, services, and customer experiences. You’ll connect customer needs, product capabilities, and business priorities to define compelling value propositions and drive successful launches, adoption, and scale.

About the team

The Emerging Products team within Enterprise Marketing drives Walmart’s future by transforming customer needs and business opportunities into innovative products and experiences. This team focuses on a broad portfolio, including digital and physical innovations, AI-powered capabilities, and new commerce services. The Product Marketing Center of Excellence develops scalable frameworks and best practices to guide product positioning, launch, adoption, and growth. The team values entrepreneurial, collaborative, and forward-thinking professionals who thrive in ambiguity and are dedicated to delivering meaningful value through market research and strategic marketing execution.

Responsibilities

• Lead product marketing strategy and go-to-market execution for a portfolio of emerging products, services, and experiences.
• Define customer value propositions, positioning, messaging, and audience strategies that drive adoption and growth.
• Bring customer insights, market intelligence, and data into product strategy and roadmaps.
• Build and scale the Emerging Products Product Marketing COE, developing repeatable frameworks, playbooks, and best practices.
• Apply fluency in AI and emerging technology to products and product marketing.
• Create compelling strategic narratives that influence senior stakeholders.
• Bring an entrepreneurial mindset, thriving in ambiguity and moving fluidly from strategy to rapid execution.

Requirements

• Experience bringing new products, services, or customer propositions from early-stage development through launch and scale.
• Experience in one or more of the following areas: consumer technology, AI/Generative AI, digital products, retail, eCommerce, services, or emerging customer experiences.
• Experience working closely with Product Management, Technology, Design, Data Science, Research/Insights, Operations, and Marketing organizations.
• Experience building or scaling product marketing capabilities, operating models, or Centers of Excellence within a large organization.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
• OR 6 years' experience in Marketing, Business Administration, or related field.
• MBA or advanced degree in Business, Marketing, Technology, or a related discipline (preferred).

Benefits

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U: Walmart-paid education benefit program for full-time and part-time associates, covering tuition, books, and fees for high school completion, bachelor’s degrees, English Language Learning, and short-form certificates. Eligibility requirements apply.

Pay

The annual salary range for this position is $90,000.00 - $180,000.00. Additional compensation includes annual or quarterly performance bonuses and stock for certain positions.

Primary location: 1601 SE 10th St, Bentonville, AR 72716, United States of America